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Posted by on Apr 4, 2011 in Uncategorized | 0 comments

What’s the Best Mascara for Rainy Days?

I get so tired of racoon eye, whether it is rainy or sunny.  It’s strange for an Asian to have lashes that are willing to curl, but it just means that I have to take note about them constantly being in contact with my upper/lower lid.  And that youthful skin that doesn’t age is due to lots of natural oil folks, so I end up looking like this if I don’t wear waterproof:

My old favorite, L’Oreal Voluminous, fights for space with COVERGIRL LashBlast.  The LastBlast usually wins because Voluminous gets better over time as it dries out, but LashBlast seems to hold curl and just make lashes more noticeable right out of the bottle.  Sure it’s got a clunky wand, weirdly shaped tube and formula that bulks up a bit, but it is a FREAK with the waterproofing and curl holding. My fav is the orange formula. Sold.

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Posted by on May 25, 2010 in Uncategorized | 0 comments

essie thinks FUN! for summer 2010

I was inspired by the vivid pastels at Versace and the splashy florals at DKNY.  I created this collection to reflect the youthful, fun-to-wear flirty frocks. ~ Essie Weingarten

essie_summer2010

essie’s summer 2010 collection release is right around the corner, and the colors are all based on the concept of fun!  Indeed, Essie Weingarten, President and Founder of Essie LTD, based these beautiful colors on the feminine looks revealed during Mercedes-Benz Fashion Week in New York.

Pick yours up once June rolls around at your favorite beauty haunts, now including Target.

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Posted by on Apr 27, 2010 in Uncategorized | 8 comments

L’Oreal adds Essie Polish to the Lineup

One darling of New York gets consumed by another.

essie

While breezing through Target the other day, I mused on the ever expanding line of “exclusive” and “prestige” items going mainstream.  That this is a sore subject for salons and spas, and a source of confusion created by massclusivity should be another post.  Those two items rotated through my head though, as I spied Essie lacquers on the shelves.

Some of you may be asking – Essie who?  On one hand, my heart breaks that you have not experienced this lush, long lasting brand that made light pink iconic (Ballet Slippers, anyone?) as well as a more beautiful version of Chanel’s Particuliere, Mink Muffs, of which I could take gallons and gallons of the stuff.  On the other, think of the joy you will soon experience at discovering a great brand.  For years, Essie has been an East Coast favorite for stylists.  As little known as the brand seemed to be beyond those borders, Essie pulled in $28 million dollars in net sales over the last 12 months.  Not shabby for finger paints. Long lasting, chip resistant, beautifully colored polishes.

Established in 1981, Astoria based Essie moved beyond the easily accessible Duane Reade in New York to Trade Secrets in cities like Milwaukee.  But an appearance in Target in middle America?  All of that was explained away with the announcement L’Oreal had snapped up this boutique-ish brand to go manicure mainstream.  Essie will bring to L’Oreal a very serious and cult favorite brand, giving them a lead in the drugstore market.  What are the chances the formulations will change?  The sale is to finalize in the next 60-90 days.  Only time will only tell.

Are you a salon/spa carrying Essie?  Does this impact whether you will use the line in your services?  OPI is a brand that has survived having sales channels in supermarkets and is still considered a top line.  If it is sitting next to Clearsil and still in demand, is the though of salon only old school?  Does being salon exclusive matter anymore?

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Posted by on Mar 29, 2010 in Uncategorized | 4 comments

L’Oreal Puts Lockdown on Shu Uemura – Leaving US

L’Oreal USA, a 35% share owner of Shu Uemura since 2000, is shutting down all US locations for the premiere Japanese brand.

DS_banner_ShuUemura

Shu Uemura is best known for the cult favorite eyelash curler (in 24k gold even), gorgeous assortment of false eyelashes, and lavish cleansing oils.

shu_cleansingoils_goldThe beauty industry has been hit especially hard during this economic downturn, and very high priced brands like Shu, as beloved as they are, are not weathering well. The company was known for ingenious and unusual use of ingredients, seemingly sparing no expense to add to the line. For their deep sea water, which is a claim to fame, Mr. Uemura had a special pipe drilled and fitted to bring up the liquids from a depth (nearly 3300 feet) which he felt would satisfy. The water is piped in to his exclusive Japanese spa as well.  This kind of product quality and care is difficult to sustain in down times.

shuuemura_eyelashesAs much as this announcement will strike fear into beautyphiles, I don’t think it will do much harm. Most Shu fans in the US have probably never been to a Shu store, and buy merely on reputation and word of mouth. Would it be nice to saunter up to a counter to experience items first hand? Of course. But unless L’Oreal is intending to kill brand competition here, there is a chance the Shu legacy can actually improve by using luxury marketing’s oldest trick: increased desirability through limited accessibility.

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Posted by on Dec 28, 2009 in Uncategorized | 3 comments

L’Oreal Paris – Special Offers

telescopicexplosion

Did we all survive the holidays? We’ve got one last one coming up, but I consider New Year’s Eve the day of rest, so to speak. It is a night for dinner, dancing, drinking – whatever it is you want to do. You do it for yourself.

lorealHere’s another little thing for you too. L’Oreal’s Special Offers page, giving you printable coupons and info on newspaper coupons (a bit of a shock). Take advantage and peruse before you hit the stores. You may shave a few dollars off of that coveted product you want – like the highly touted Telescopic explosion mascara!

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Posted by on May 15, 2009 in Uncategorized | 0 comments

Kerastase – Free Blowout & Treatment – May 20

Click link at bottom for coupon
It is the line you see in the hands of all of the stars – the simple gray & white bag holding jewel colored jars of manna for hair.

In the early 2000s, it was impossible to find Kerastase in the US. I only discovered it after a month long work trip in central Europe. I dragged my sad head of hair into a salon when I drove into Warsaw, where the stylist told me she had a new product that would help. O.M.G. My hair experienced a revival beyond expectation. I bought as many bottles as I could take back and was crushed to find it had not yet been released in the US. I could have used a little help deciphering the instructions (written in Polish!) as well.

I still have some of the bottles. The red Solaire (spf for hair) line didn’t have as much of an impact for me as the orange Nutritive, so it still contains some product.

Kerastase is now available, but still a tad scarce. The internet makes it a little easier to purchase. I highly recommend Chroma Riche andMasquintense if you have colored/dry hair issues.

I wish I had not just gotten my hair cut, because on May 20 a Kerastase salon, hopefully near you, will give a free treatment and blowout. Note:

1. There will be a coupon to print out at the site, along with a list of participating salons.
2. Please double check that you do or do not need to book another service to get this free service.
3. You need to bring the coupon with you to your appointment.

Do not miss this opportunity, especially if you have never been privy to the wonders of this line.

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