Pages Menu
Categories Menu

Posted by on Nov 24, 2010 | 3 comments

Pantene Gets Tangled in Beautiful Lengths Campaign

Disney’s “Tangled” is the modernization of the story of Rapunzel, and what a tale her 70 feet of hair tell! Pantene has partnered with Disney to spread awareness of the Beautiful Lengths program that creates free wigs for people who have lost their hair during cancer treatment.

The saying is hair is the crowning glory, right? Get involved in a project that makes others feel like royalty when they could really use a boost.  Your part is growing enough hair to donate.  Don’t worry – you don’t need 70 feet.  It takes six ponytails of hair at least 8″ long to make one wig, and wig construction takes about six months.  Why not pledge this process with 5 of your friends?  It will be fun to realize at the end of the journey that you’ve donated enough for one full wig!

Is the thought of getting your hair donation ready still a bit overwhelming? Pantene’s celeb stylist Danilo gives a step by step so that you can confidently grow your hair long, strong, and Beautiful Lengths ready:

  • DO use a conditioner after every wash to help keep hair moisturized and protected against damage.
  • DON’T use a brush on wet hair when you step out of the shower; once hair is washed and conditioned, use a comb with smooth, wide-set teeth to gently detangle hair, working from tip to root.
  • DO use a spray, leave-in conditioner for extra protection when using heated hair appliances.
  • DON’T attempt to blow-dry soaking wet hair immediately; to expedite your blow-out process and help prevent thermal damage, towel-wrap your hair for 10-15 minutes and remove excess water before using a blow-dryer.
  • DO look for new technology in your drying and styling tools to help minimize damage.
  • DO use a root-lifter spray to achieve volume; avoid excessive teasing of hair, as it can uplift cuticles, making them fragile and susceptible to breakage.
  • DON’T overbrush hair; despite the common myth that 100 strokes a day are good for hair, this can lead to breakage. Regular, gentle brushing promotes hair health and natural oil distribution.
  • DO use deep-conditioning treatments once a week, or as often as needed, to help minimize split ends and keep hair in top condition.
  • DON’T wait more than eight weeks to get hair trimmed; regular salon visits are essential in keeping hair healthy and beautiful.

I’d also add that taking Biotin and/or pregnancy vitamins helps tremendously.  Keep in mind that hair growth tends to slow a bit during winter, so don’t get frustrated.

For more details on how the process works, visit Pantene’s site

Featured in Alltop