For Spring 2013, Juicy Couture celebrates the modern Pin Up girl, putting an LA spin on the 1950’s color, styling and silhouettes. Threaded with bursts of pattern, print and graphic stripes, fresh takes on classic references and pretty wardrobe essentials, the collection explores the many facets of girlish and over-the-top femininity.
To introduce the line, Juicy Couture got the girls on film for a special presentation at Lincoln Center. Those stripes look fabulous, and are everywhere this (upcoming) season.
Ordering online? Sooooo passe when you can order direct from the runway. Topshop and Facebook take fashion to a whole new technology level.
Websites featuring snippets of product video in lieu of standard photos? NYFW, check.
Live recordings of a runway show via Google Glasses? NYFW, check.
Personally capturing catwalk looks from the comfort of your own computer, ordering said ensembles, makeup, accessories, nay, runway music (!) and share with friends via Facebook?
Check that off come September 26 at 3pm with a feed from innovators Topshop Unique Spring Summer 2013 London Fashion Week show.
“This show is all about the customer and creating what we call ‘social entertainment’ around our product. We want to take the energy and the excitement of our iconic Oxford street store to millions of people all over the world through Topshop.com. It’s social, it’s commerce and it’s entertainment all rolled into one.’’ Justin Cooke, Chief Marketing Officer – Topshop
For the first time ever, viewers will be able to ‘customize the catwalk’ giving users the ability to change the color of selected key looks and accessories and share them the moment they hit the runway or order them instantly with delivery 3 months ahead of industry lead times.
The whole experience is built around allowing viewers to personalise the show and share those moments with their friends. Everything from the music to the clothes to the beauty can be purchased and shared across every platform, channel and device.
Topshop partnered with facebook’s in house engineers to develop ‘shoot the show’ a camera button placed on the corner of the livestream and on demand version will allow users to click and capture their favourite looks from the show as if they were sitting in the front row, effortlessly enabling the content to reach hundreds of millions of people.
“Fashion enthusiasts are sharing the things they love on Facebook now more than ever. This is where the conversation happens, its among friends and its where great brands need to engage. Topshop clearly understand this, they are a cool young brand with a deep understanding of their customers, and by developing the innovative ‘shoot the show’ functionality with Facebook, they are enabling millions of people globally to share their favorite moments instantly with their friends.” Joanna Shields, VP & MD – Facebook
Additionally all the beauty products used on the Topshop Unique girl will be available to buy immediately with delivery in 48 hours alongside styling tips and tutorials replicating the experience of our physical instore nail bars digitally.
Music will be available to download on topshop.com from itunes both during and after the show.
For those who follow us on twitter @Topshop is challenging fans to review the collection in 140 characters on the day, in what it has branded the ‘Tweet off’. The best tweet will be chosen with the winner given vip tickets to the next show. All tweets will be broadcast live on topshop.com.
Revlon Global Artistic Director, Gucci Westman, celebrated girlish, natural beauty with matte brown eyes and nude lips for J Mendel’s Spring/Summer 2013 collection.
“I wanted to create a look that is universally beautiful, that any girl would want to wear.” says Westman. “Because the collection has so many bold and bright colors and patterns, I kept it pretty simple and fresh. I started with a muted brown shadow on the eyes, lined the inner rim, then added mascara to both the top and bottom lashes to make the eyes pop. A warm flush of peach on the cheeks and a simple glossy lip rounded out the look.”
For a classic meets modern look, celebrity manicurist, Jin Soon Choi chose a timeless nude color for the hands and paired it with something more unexpected and fun on the toes. Choi used bright red, purple and pink on the toes, depending on the model.
REVLON PRODUCTS TO GET THE LOOK:
Revlon PhotoReady Bronzer in Bronzed and Chic, $12.99
Revlon Baby Stick for Lips and Cheeks in Tahitian from The Spring/Summer ’13 Collection by Gucci Westman (worn on cheeks), price TBD (available May 2013)
Revlon ColorStay 16H Eye Shadow Palette in Addictive, $7.49
Revlon ColorStay Eyeliner in Brown, $7.99
Revlon Grow Luscious Mascara in Black, $7.49
Revlon ColorBurst Lipgloss in Bellini, $7.49
Revlon Nail Enamel in Trade Winds from The Spring/Summer ’13 Collection by Gucci Westman (worn on fingernails), price TBD (available May 2013)
Revlon Nail Enamel in Angelic, Fearless or Impulsive depending on the model (worn on toenails) , $4.99
This is the signature Paul Hanlon.
It looks like spun sugar to me!
Paul Hanlon created a very dry, fabric like texture to build a turban inspired up-do for the Vera Wang show this season. The style is a poetic take on weathered hair. Get this look at home:
Prep the hair by heavily applying Fekkai Strong Hold Volume Mousse throughout the hair.
Power dry the hair until it is completely dry and then brush it out.
Starting at the back of the head and take a section of the hair and backcomb it from the roots to ends.
Spray the section with Fekkai Sheer Hold Hairspray then run a straightening iron through it and brush through. Repeat this process section by section over the entire head.
Flip your hair forward and lightly brush it from the nape of your neck to the ends.
While the hair is still flipped, split it into two sections. Cross the two sections of hair over each other at the front of the head.
Put your head upright and and wrap the sections around your head, pinning them down as you wrap. The pins can be roughly placed with your hands in various places to give the look a raw/savage look.
Once the hair is pinned around, go through and pull some pieces towards the back of the head and down.
Finish the look by pulling a few strands out towards the back with your hands and spray thoroughly with Fekkai Sheer Hold Hairspray.
All Products by Fekkai: Fekkai Full Blown Volume Mousse ($25; Fekkai COIFFTM Sheer Hold Hairspray ($25); AVAILABLE AT FEKKAI.COM, FEKKAI SALONS, NORDSTROM, NEIMAN MARCUS, SAKS FIFTH AVENUE.
CND’s Michele Huynh played the texture card, and played it well for Rodarte. Dubbed “Modern Medieval”, her design wove strips of custom blended and mattefied CND Colours in Desert Suede, Frosting Cream and Chocolate Milk over a base blend of high shine CND Colours in Desert Suede and Frosting Cream.
What time prep goes into a nail of such distinction? Each nail tip required fifteen minutes to hand-detail – and the 30 total sets of nails for the show took 150+ hours to create!