Day Spa Magazine Features Waterless Manicure – April 2010
Yesterday was a crazy exciting and exhausting day at American Beauty Show in Chicago, Illinois. I have so much product information to share with you! One of the highlights was stopping by the trade magazine booths, where the April issue of Day Spa Magazine was being given out. There, on page 14, is a feature on eco-friendly spa services, and my waterless manicure is given a big mention:
Thank you so much to Day Spa Magazine. I am so very pro organic and natural in beauty products and this is a wonderful issue for Earth Month full of natural ‘remedies’ done spa style.
Milwaukee/Mequon/Shorewood area: Make your appointment now for this waterless manicure online or call (414) 964-9311
This is a great treatment all around, especially if you have dehydrated nails.
The beauty industry has been hit especially hard during this economic downturn, and very high priced brands like Shu, as beloved as they are, are not weathering well. The company was known for ingenious and unusual use of ingredients, seemingly sparing no expense to add to the line. For their deep sea water, which is a claim to fame, Mr. Uemura had a special pipe drilled and fitted to bring up the liquids from a depth (nearly 3300 feet) which he felt would satisfy. The water is piped in to his exclusive Japanese spa as well. This kind of product quality and care is difficult to sustain in down times.
As much as this announcement will strike fear into beautyphiles, I don’t think it will do much harm. Most Shu fans in the US have probably never been to a Shu store, and buy merely on reputation and word of mouth. Would it be nice to saunter up to a counter to experience items first hand? Of course. But unless L’Oreal is intending to kill brand competition here, there is a chance the Shu legacy can actually improve by using luxury marketing’s oldest trick: increased desirability through limited accessibility.
March 25 & 26 
Hallie Bowman, Celebrity Stylist for Pantene, shares an inside look at what to expect.
Expect to see 
My term for a favorite trend I’m seeing – “
Lots of frizz
Bows will be out in full force for spring, think huge 
Be prepared for the relapse of the thick, heavy 
The most playful trend I’m seeing – especially with the younger crowd – touches of 
When nail dust lands in the cuticle area it can ruin the manicure or nail enhancement service by adhering back onto the nail surface. The result will be a less than smooth appearance.
