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Posted by on Jul 16, 2012 in Uncategorized | 0 comments

Natural Nail Care – Nails Magazine August 2012

Nutty for natural nails?

Check out Tim Crowley’s article in Nails Magazine for August 2012.  I was thrilled to be able to contribute a few tips on achieving polish perfection.

Check it out, with further recommendations from fellow nail techs on products and services. Thanks Nails!

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Posted by on Jul 13, 2012 in Uncategorized | 0 comments

Zoya NYFW 2012: Designer, Diva and Gloss Collection

Inspired by backstage beauties, talented designers, runways and VIP fashion events, the NYFW 2012 Color Collections by Zoya for Fall 2012 are simply stunning. Choose from full-coverage creams and metallics or incredibly shiny jellies.

Each New Fall Collection (Designer, Diva and Gloss) features color that is beautiful, long-wearing and “haute” off the New York Fashion Week (NYFW) Fall 2012 runway! Available July

See the new Zoya Fall NYFW2012: Designer, Diva and Gloss video here!

Zoya NYFW 2012: Designer Collection
• Rekha (ZP626) – Blood red cream (Bibhu Mohapatra custom shade)

• Toni (ZP627) – Dark maroon red cream

• Monica (ZP628) – Dark mulberry purple cream

• Natty (ZP629) – Smoked navy blue cream

• Evvie (ZP630) – Evergreen green cream (Peter Som custom shade)

• Noot (ZP631) – Charcoal green gray cream

Zoya NYFW 2012: Diva Collection (click to see swatches)

• Elisa (ZP632) – Crimson red metallic

• Suri (ZP633) – Royal purple metallic

• Song (ZP634) – Egyptian blue metallic with a subtle sparkle

• Ray (ZP635) – Pine green metallic

• FeiFei (ZP636) – Magic blue foil sparkle metallic

• Daul (ZP637) – Magic violet foil sparkle metallic

Zoya NYFW 2012: Gloss Collection

• Katherine (ZP638) – Sheer eggplant jelly gloss, buildable formula (Peter Som custom shade)

• Paloma (ZP639) – Sheer berry red jelly gloss, buildable formula

• Frida (ZP640) – Sheer teal blue jelly gloss, buildable formula

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Posted by on Jul 12, 2012 in Uncategorized | 0 comments

Diesel snags Meisel for “Screen Test” fw 2012 campaign

Continuing the theme of ‘portraits for successful living’, Diesel’s Screen Test campaign puts fashion and strong personalities together to create a set of highly stylised performances to camera.

Iconic fashion photographer Steven Meisel creates the series of modern Screen Tests, featuring some of the most exciting contemporary models – Karen Elson, Hanne Gaby Odiele, Jamie Bochart, Fei Fei Sun, Coco Rocha, Mirte Maas, Sid Ellisdon, Ethan James, Yuri Pleskun, Sallieu Jalloh and Dae Na – inviting each character to enter his frame and role-play to the camera.

Each subject is engaged in a creative, playful act, expressing their individuality with confidence and attitude; props swiped from a dressing up box provide the riff for each invented persona. On digital screens the incorporation of animated cinemagraphs allows each image to come alive with the slightest movement.

In an irreverent grid layout, the characters become inadvertently connected and we see an accidental social network develop. A mix of styles and identities play against each other to create a singular, defiant, ‘Diesel attitude’.

In a global age of instant communication, Diesel presents a campaign beyond genre conventions. Taking cues from sophisticated high fashion as well as street style, the campaign mixes codes and references without fear or rules.

It is this ‘anything goes’ attitude to fashion that underpins this provocative and playful campaign, which will come to life in Autumn Winter 2012 with a 360° media approach, which will include print and online implementations, and a strong approach on social networks.

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