It’s open season during New York’s Fashion Week.
New York is taking a page from reality and banking on massclusivity to help stimulate the economy. This year, they’ll combine the couture allure of the invitation-only event of Mercedes-Benz Fashion Week in New York and feature a runway show for Fashion’s Night Out. With current season designs. Say what? That’s right. They’ll actually show Fall/Winter clothes during the appropriate season. And, also? You can buy tickets to the event.
Here’s how it works:
Fashion Week New York : September 9-16, 2010
The focus is always on the next season – fall shows feature spring/summer designs, winter shows feature spring/summer designs. Designers get x number of invitations depending on the size of the show location they have rented, and designers extend invitations to the show. This setup allows industry insiders to prepare for what is coming ahead, adjust for production, give magazines and other publications requiring long lead times a chance to get writeup the trends for subscribers. Attendees, made up of media, buyers and starlets, are privy to the future looks of fashion. This is not a shopping model. The event is not open to the public.
Fashion’s Night Out: September 10, 2010 Runway: September 7, 2010
Last year’s effort focused on getting people back into the stores. Launched by New York Mayor Bloomberg and Vogue’s editor Anna Wintour, the very public, shopping focused event was a welcomed, city-wide embrace of retailers courting the public.
This year, it will also be used to remind people to stay in the present. 1500 tickets will be made available at $25 a piece for attendees to view the trends projected at FW last February – trends filling the stores now. The pieces, all selected by Vogue, were pulled to represent a cross-selection of trends to inspire shoppers’ wish lists for the main event on the 10th. This event is open to the public.
As the world increasingly turns to Target for designer collections (even before the collapse of ’08), buries couture houses and kills off magazines in lieu of instant digital information, fashion needs more events like this to gain sure footing. In the new media culture, a little inclusion goes a long way to creating loyalty. A runway show based on the here and now of the fantasy world of fashion? Inspiring.
Sign up now for information on the worldwide event and be one of the first to get your tickets for the September 7th show. www.fashionsnightout.com
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