Lohan: Public Service Announcement
Remember Lohan got nailed with her naughty message to the judge? New York Post has a followup showing a new nail art:
Love This Look? You Could Be Our Model for AOL’s Stylelist.com
Beautiful, organic hair coloring and long, casual waves is on the Style List at Harpo’s
AOL’s Stylelist.com is coming to Milwaukee to film at Harpo’s, and you could be the model! Your hair would be colored and (if needed) cut by the salon owner using organic colorant. This is not training for hairstylists, this is a feature of hot style trends across America as shown by a skilled stylist. We’re looking for someone who would love the look pictured above & is available Friday, July 23rd. If you’re interested, contact me via email with address/contact info.
The step-by-step will be filmed at Harpo’s and aired on Stylelist.com
Serena Williams, Nail Tech
Do what you love. In Serena’s case, that means nails.
Serena Williams, most noted as one of the world’s best tennis players, has been focusing on a new career in nails. In February she enrolled in the Palm Beach Nail School, choosing the location because it allowed her a flexible schedule for completion. I’ve been waiting for an update, but apparently with her schedule she is planning on taking a year to complete the courses. Will she complete it? I hope so, but there hasn’t been much since her announcement in February.
Florida’s state requirements are more flexible than I experienced. Palm Beach requires 240 hours without a strict completion date cutoff. Most will find a very different experience upon entering nail school. Often there is a state minimum required for practical hours and then a higher requirement for graduating from the school. Sanitation, skin and nail disease, electricity – these are often covered during the course, along with nail art, polish, acrylics, fiber and gel. That is a lot to get in that amount of time.
I think anyone that has attended a good school knows the shock of how much skill it actually takes to be a good nail technician. Serena’s excitement for her new trade and her professionalism will get her through She also dutifully wore the blue scrubs required (oy, we had to find white tops. In winter!) even though she requested to break from the pack and wear pink.
She got that pink in the form of a backpack
Don’t kid yourself into thinking Serena will be at a corner salon anytime soon. This tennis champ claims she started nail school because she looooooves her some mani/pedis and used to get her manicures every four days and pedis every seven. She’s also working on launching a nail collection line with HairTech once she completes the courses.
I took a similar route going back to school. While I wasn’t in a world championship circuit, I did want to add a beauty specific certificate to my business background. I had always wanted to learn to do nails. I was as excited as Serena as she started her first day (sans Hello Kitty):
The night before my class I made sure I had all my tools, books and gear organized. I went to the hello kitty store and bought plenty of containers as well as a backpack to keep my belongings. If I’m not the best, I sure do want to look like it.
Sadly, I think there is a negative stereotype about nail technicians and the industry in general, and it includes an assumption the job is fairly easy with few skills required. This couldn’t be farther from the truth. Those of you that have gone through nail school, amiright? As a noted celebrity, there is no reason Serena would need to take this course, even to create her own nail line. She’s obviously done it out of love.
Although she’s doing this for herself, Serena’s work ethic and passion will hopefully reflect and rub off on many. How many times in your life can you be a role model? Is Serena’s doing it yet again for a whole new industry and generation?
photo credit: serena williams
Old Spice: Not Your Father’s Aftershave
Three years into taking on the Old Spice account, Wieden + Kennedy go viral with “The Man Your Man Could Smell Like” series
Would you want your man to smell like Isaiah Mustafa?
I’ve mentioned Wieden + Kenndy’s commercials on here before because they tend to be good. Very good. They make us laugh, they make us cry, they make us buy. That’s the bottom line, isn’t it?
He’s on a boat!
Craig Allen and Eric Kallman are the creative influencers over the Old Spice account at W+K and have been working on the account for about a year and a half. In the three years since the account has been handled by this agency, it has become clear that Old Spice is no longer something of a father figure. The ads seemed to target a funny-bone- young-male-AXE clientele with the occasional slant at the female. They finally found ground with “The Man Your Man Could Smell Like” which seized upon the fact that women purchase the majority of grooming products in households, and wouldn’t they like a little more from their man? With similarities to Dos Equis’ “The Most Interesting Man in the World” by Euro RSCG Worldwide (which also rated by Milton Brown as one of the most favored ads in US research history) the Wieden + Kennedy team also took social media into their own hands and have parlayed this savvy into one of the most successful campaigns – um, ever?
Adding accounts on Facebook and Twitter, the Old Spice man – played by Isaiah Mustafa – began giving video replies to tweets and responses to the crowd and to celebrities alike. One of the favorites was a multi-response to cutie Alyssa Milano that led to this video and delivery of said flowers and note to Milano:
True to the campaign, Old Spice guy turns again to the female, letting Alyssa know that because she is a woman, it is “obvious” to her what he should do next. So she should tell him.
Buy Old Spice, perhaps?
The video replies stopped just a few hours ago but the craze has only just begun. This campaign has been perfectly executed, leaving us wanting more and absolutely wiping out the Old Man – Old Spice correlation.
So tell me, are you tired of your man smelling like ladies’ scented body wash?
Milwaukee Events: LUSH Cosmetics PJs Pampering Party
Get Pampered In Your PJs
WHEN: Saturday, July 17, 2010 , 11:00 AM – 9:00 PM
WHERE: LUSH Mayfair | 2500 N Mayfair Rd, Wauwatosa WI | 414.443.1177
We all deserve to be pampered once in awhile, so why not come in your pajamas and let the LUSH Mayfair girls do it for you? On July 17th, if you come in the shop wearing pajamas, we will treat you head to toe. Have you tried a facial with our fresh face masks or our NEW facial serums? Ever been curious about trying our hair treatments but wanted someone to apply it for you? We’ll set you up at one of our many consultation stations and give you the true Lush treatment experience in the comfort of your pajamas!
RSVP: mayfair@lushusa.com
