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Posted by on Jun 21, 2010 in Uncategorized | 9 comments

NYC/Philly Events: Wella Professionals Color Discovery Tour – 6/22 & 6/26-27

wella_colordiscoverytourWELLA PROFESSIONALS PARTNERS WITH BROOKE BURKE TO KICK-OFF HAIRCOLOR DISCOVERY TOUR
The Salon Color Expert Hits the Road Offering Free Consultations to Help Women Discover Their Best Haircolor

Wella Professionals and celebrity mom Brooke Burke, known for her gorgeous brunette tresses, will take over New York City’s South Street Seaport to kick off the Wella Professionals Color Discovery Tour. The tour will travel to eight US cities this summer: New York City, Philadelphia, Washington DC, Miami, Chicago, Dallas, San Francisco and Los Angeles. The leader in salon color trends, Wella Professionals is celebrating 130 years of haircolor innovation by providing women across the country inside access to professional colorists who will demystify salon color brands and educate and inspire women to discover their best haircolor. Recognizing the importance of haircolor to women, the on-site experts will offer free, personal recommendations as well as discounts to participating Wella salons and complimentary products.

wella_brookeburkeCelebrity mom and television star Brooke Burke achieves her gorgeous, natural-looking hue with Wella Professionals’ vibrant, long-lasting salon color. Burke says, “My haircolor sets the tone for my entire look and really enhances my overall appearance, so maintaining my rich, healthy-looking brunette is one of my top beauty priorities.” Currently the co- host of the hit show “Dancing With the Stars”, the host of “She’s Got the Look” premiering on TV Land in August, and co-CEO of the Web site ModernMom.com, Brooke Burke has had a distinguished career as a model, actress and entrepreneur. Like most women, Burke juggles a busy schedule and knows the importance of having a great colorist that she trusts to find the right shade and formulation that works best for her as well as the need to be aware of how her color formulation affects her hair health.

“Over the past 130 years, Wella Professionals has been at the forefront of color innovation, working to ensure women don’t have to compromise on their haircolor. For many women, their relationship with their colorist may be one of the most important, yet 42% of women have never had a color consultation with their stylist.* We’re excited to hit the road to help women find the best color for them,” says Mary Moulton, Brand Leader for Wella Professionals. Following the personal consultations, women will be able to make an appointment at their local participating salon to receive a discounted color service and experience their haircolor transformation firsthand.

TOUR DATES
Women will receive inside access to each city’s top colorists from participating salons and discover their best haircolor with customized consultations. Participants will receive a 25% coupon toward a Wella color service at a participating salon! Location and salon information as of 6/17/2010. Check back for updated information on future tour dates.

* New York City
6/21 – 6/22, 11AM-6PM
South Street Seaport – Pier 17
19 Fulton Street
New York, NY 10038
Salons: ARROJO studio, Mark Garrison Salon, Patrick Melville Salon & Spa, Pipino Salon, and Pepper Pastor Salon
RSVP on Facebook!

* Philadelphia
6/26 – 6/27, 11AM-6PM
Chestnut Hill on the Golden Block
8434 Germantown Avenue
Philadelphia, PA 19118
Salons: Blue Hair Studio, Citrus Salon & Spa, Salon Thalia, Salon L’Etoile (locations Manayunk and Jenkintown), Jolie Salon and Day Spa, East End Salon, Richard Nicholas Hair Studio, Lakshmi Hair Studio
RSVP on Facebook!

* Washington DC
7/10 – 7/11

* Miami
7/17 – 7/18

* Dallas
7/24 – 7/25

* Chicago
8/7 – 8/8

* San Francisco
8/14 – 8/15

* Los Angeles
8/20 – 8/21

SWEEPSTAKES
Not coming to your city? Wella is offering women nationwide the chance to win a trip to have a celebrity haircolor transformation with a top stylist in New York City. One lucky winner and a friend will fly to New York for the weekend and enjoy an A-list treatment! Sweepstakes details can be found on Wella Professionals’ Facebook page starting June 21, 2010.

*2010 Wella Professionals Survey

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Posted by on Jun 6, 2010 in Uncategorized | 4 comments

CND Shellac: Summary

Milwaukee/Mequon/Shorewood area: Make your appointment now for this 14-day manicure online or call (414) 964-9311
How do you get great nails?  Shellac is the answer.   Here is a little FAQ I wrote for About.com that I hope will answer many of your questions on the product.  Check it out here, as well as swatch posts here and a video here!  And scroll down to see supporting photos of product under weeks of wear and tear.

A Shellac manicure is the easiest way to give natural nails the beautiful, finished look of gel or liquid & powder without going artificial.

For the last 5 weeks I’ve put it to the test on clients and on the most notorious nail polish abusers known: the stylists at Harpo’s Salon in Whitefish Bay, Wisconsin.   After exposure to water, hair dye, gardening (yes) and cuticle biting, Shellac stayed strong, shiny, and kept the nail beds healthy.

The difference is clear: An example of nail condition after gel and nail condition after Shellac

gel_vs_shellac_solessence

Erica’s hands – before Shellac, hair dye stains and all

nailbedsbeforeshellac_solessence

Erica’s hands after: The Shellac manicure leaves hands looking beautifully finished with a high shine for a top coat.

shellac_negligee_after copy

Before Shellac, Harpo’s owner Peggy Dixon was only able to keep a polish manicure nice for four hours.  Here are her hands after 3 weeks of Shellac!

shellac3weeks_onehand_solessence

Condition after three weeks of Shellac: Harpo’s owner Peggy Dixon has perfect nail beds after removal.

nailbeds_3weeksofShellacRemoval_solessence

Pop on over to About.com to read the FAQ here

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Posted by on Jun 3, 2010 in Uncategorized | 4 comments

MTV’s “Hired” Bags Beauty for theBalm

In a final twist, contestants are asked to pitch a product to impress.

MTV’s “Hired” airs tonight, June 3rd at 6:30pm Eastern (check local listings for correct times)

mtv hired 2

Do you remember sweating blood and tears over your first interview? MTV wants to bring it all back, and for some, to document for eternity on film. The new series “Hired” follows college grad hopefuls through the interview process to see where things go right, and where they go terribly, shockingly, wrong. Focusing on lifestyle, fashion and beauty companies, watch tonight as makeup company theBalm sorts through a bevvy of hopeful office assistants to bring on board.

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