CND’s new Nourishing Remover is set to ship! This remover replaces 100% acetone with a macadamia oil infused treatment that removes Shellac even faster – 8 minutes or less!
Perfect your service with this new addition. Clients with naturally brittle or dry nails will benefit from this formulation. Decant for safe client removal! Contact your local distributor.
Topshop’s livestreamed show from London Fashion Week was a smashing success! Viewed by over 2 Million people in over 100 countries, the unique partnership with Facebook allowed consumers for the first time ever to mix and match pieces from the runway, select preferred colors and order immediately. A printed panel dress sold out within the hour and lipstick was sold every minute of the show.
A slew of celebrities attended the Topshop Unique SS13 show at Bedford Square:Elle Fanning, Luo Wang Dan, Olivia Parlermo, Poppy Delevingne, Leigh Lezark, Jessie Ware, Jess Mills, Atlanta de Cadenet, Harley Viera-Newton, Nicola Roberts, Delilah, Laura Carmichael, Daisy Lowe, Pixie Geldof, Shenae Grimes, Josh Beech and Sam Fry.
Topshop.com was clicked on by over 120 countries and had more traffic from the USA on one day than in its history, particularly exciting in a week were the brand has opened 15 new stores inside key cities with leading wholesaler Nordstorm. Congratulations for the success on this groundbreaking event.
American Express Cardmember-Only Show: Spring 2013 Rachel Zoe Collection Runway Show , Q + A with Prabal Gurung and pre-show cocktail party with DJ Chelsea Leyland
Prabal Gurung, Deb Curtis at the American Express Cardmember-Only Show with Rachel Zoe
American Express presented a Spring 2013 runway show featuring designer, Rachel Zoe, exclusively for American Express Cardmembers on Thursday, September 13th at 6:30PM at Lincoln Center.
Zoe expanded her fashion empire in 2011, with the launch of her fashion line and is now a constant fixture at retailers worldwide.
A recent inductee into the Council of Fashion Designers of America, Zoe presented her second runway show at Mercedes-Benz Fashion Week.
The memorable evening, featured pre-show cocktails, conversation with Zoe and the unveiling of a new season with seven never-before-seen designs provided an unforgettable night of fashion.
Prabal Gurung Hosted an Intimate pre-show Q + A with Rachel Zoe – that’s hot
For Spring 2013, Juicy Couture celebrates the modern Pin Up girl, putting an LA spin on the 1950’s color, styling and silhouettes. Threaded with bursts of pattern, print and graphic stripes, fresh takes on classic references and pretty wardrobe essentials, the collection explores the many facets of girlish and over-the-top femininity.
To introduce the line, Juicy Couture got the girls on film for a special presentation at Lincoln Center. Those stripes look fabulous, and are everywhere this (upcoming) season.
Ordering online? Sooooo passe when you can order direct from the runway. Topshop and Facebook take fashion to a whole new technology level.
Websites featuring snippets of product video in lieu of standard photos? NYFW, check.
Live recordings of a runway show via Google Glasses? NYFW, check.
Personally capturing catwalk looks from the comfort of your own computer, ordering said ensembles, makeup, accessories, nay, runway music (!) and share with friends via Facebook?
Check that off come September 26 at 3pm with a feed from innovators Topshop Unique Spring Summer 2013 London Fashion Week show.
“This show is all about the customer and creating what we call ‘social entertainment’ around our product. We want to take the energy and the excitement of our iconic Oxford street store to millions of people all over the world through Topshop.com. It’s social, it’s commerce and it’s entertainment all rolled into one.’’
Justin Cooke, Chief Marketing Officer – Topshop
For the first time ever, viewers will be able to ‘customize the catwalk’ giving users the ability to change the color of selected key looks and accessories and share them the moment they hit the runway or order them instantly with delivery 3 months ahead of industry lead times.
The whole experience is built around allowing viewers to personalise the show and share those moments with their friends. Everything from the music to the clothes to the beauty can be purchased and shared across every platform, channel and device.
Topshop partnered with facebook’s in house engineers to develop ‘shoot the show’ a camera button placed on the corner of the livestream and on demand version will allow users to click and capture their favourite looks from the show as if they were sitting in the front row, effortlessly enabling the content to reach hundreds of millions of people.
“Fashion enthusiasts are sharing the things they love on Facebook now more than ever. This is where the conversation happens, its among friends and its where great brands need to engage. Topshop clearly understand this, they are a cool young brand with a deep understanding of their customers, and by developing the innovative ‘shoot the show’ functionality with Facebook, they are enabling millions of people globally to share their favorite moments instantly with their friends.”
Joanna Shields, VP & MD – Facebook
Additionally all the beauty products used on the Topshop Unique girl will be available to buy immediately with delivery in 48 hours alongside styling tips and tutorials replicating the experience of our physical instore nail bars digitally.
Music will be available to download on topshop.com from itunes both during and after the show.
For those who follow us on twitter @Topshop is challenging fans to review the collection in 140 characters on the day, in what it has branded the ‘Tweet off’. The best tweet will be chosen with the winner given vip tickets to the next show. All tweets will be broadcast live on topshop.com.
