What has happened to JC Penny? The company is on a fast track to makeoverville. First, the casual installation that started a few years ago of adding Sephora centers within select stores to offer upscale cosmetic centers. The latest news? They are getting the exclusive on Liz Claiborne & Claiborne brands for Unites States and Puerto Rico distribution.
These brands that once graced the aisles of Macy’s and the like will be a higher end line at JC Penny but still within their “better/best pricing” category. JC Penny will be picking up approximately 30 merchandise categories, which includes men’s and women’s apparel, accessories, shoes and home, and have an option to own the licensed trademarks after the end of the ten (10) year run.
Myron E. (Mike) Ullman, III, chairman and chief executive officer of JCPenney said: “Liz Claiborne is one of the most recognized brands in the history of American apparel retailing with a deeply loyal following, and our research shows that it is among the most desired by the JCPenney customer. In capitalizing on each of our strengths, this agreement brings huge benefits to both companies by giving our customers a substantially expanded Liz Claiborne offering at a more accessible price point than ever before.”
The Dana Buchman and Axcess brands will continue to be sold exclusively at Kohl’s (headquartered in Menomonee Falls, Wisconsin).
Higher end label Liz Claiborne New York is also making a change to take advantage of distribution through QVC. The line, designed by Isaac Mizrahi, will have one last Holiday 2009 collection in department stores.
Isaac Mizrahi said: “The opportunities for the Liz Claiborne New York brand inherent in this new distribution strategy with QVC are thrilling for me. It affords us the ability to elevate the brand and effectively balance the collection so that we are able to maximize its sales potential. It is exciting for me to link my relationship with Liz Claiborne and my relationship with QVC, together we will revolutionize the way a brand builds and provides a direct voice to the customer.”
As the economy changes the world of fashion and beauty, these partnerships are likely to become more common. Kudos to those on board at JCP and Claiborne for actively seeking ways to survive, even improve their brand experience for consumers in this economy. Due to the strategic agreement, Liz Claiborne Inc is expected to move away from an adjusted operating loss for 2009 to targeted adjusted operating profit in 2010. Survival is the name of the game.
I admit, I hadn’t been in JC Pennys for years until the opening of a Sephora a year or two ago. I was pleasantly surprised at how updated the styles were. Recently I picked up a necklace that has quickly become a a favorite. While I paid $11 for it, there is apparently an expensive Lia Sophia twin that it is mistaken for. Are you a big JC Penny or Claiborne fan? What do you think of the current changes?
Why not welcome change with these fashionable funnies? Settle right down under your S.A.D lamp and let your fingers do the talking across the keyboard.
Not interested in fall pleasantries? someecards covers a myriad of topics to keep you chuckling.
Canadian online magazine Rouge is getting a makeover for the US as Proctor & Gamble prepares to capture the attention of 11 million + audience in both countries.
“Rouge is launching in the U.S. because we saw it as a strong, highly effective tool in Canada that helps us at P&G Beauty to develop an informative, valuable, long-term relationship with our beauty-involved consumers,” a P&G spokesman said in an e-mail.
P&G will be focusing on building an audience by using social media, bloggers, offering coupons and identifying beauty lovers through opt in programs. Final revamp of Rougemag.com is expected later this fall. Are you in?
The 2nd Annual Dior Auction continues. Bid on amazing opportunities for Dior products, internships and more. All to benefit the Look Good…Feel Good program of the American Cancer Society
WHY BID?
BID ON UNIQUE PRIZES AND BE A DO-GOOD DIVA!
EVERY WINNING BID GOES TO SUPPORT
LOOK GOOD…FEEL BETTER®.
For women in cancer treatment…and in charge of their lives. Administered by the American Cancer Society, the Look Good…Feel Better program empowers women to deal successfully with appearance-related effects of cancer and its treatment.
At the heart of Look Good…Feel Better initiative is a free 2-hour hands-on Workshop offered at cancer care facilities and hospitals. The Workshop brings together women with cancer to share their experiences and learn how to look and feel more like themselves again. In addition to the Workshop, Look Good…Feel Better supports cancer patients with information offered in national publications, free printed materials, self-help materials, and in-depth web sites in both the U.S. and Canada.
Think you’ve got what it takes to represent your generation? e.l.f. makeup is looking for the Face of e.l.f. for 2010.
Women ages 15 – 40+ – fill out this entry form and upload your photo. Friends and family can vote, increasing your chances of winning.
From e.l.f. :
The model with the most votes as of December 31, 2009 will receive a 4 day/ 3 night Luxury Included® Family Vacation for two adults and two children* to a Beaches Resorts destination in Turks & Caicos or Jamaica.
In January, e.l.f. Cosmetics and a panel of judges from the modeling industry, including Cristina DeHart (founder of ExploreModeling.com) and Tammy Green (co-founder of The Green Agency), will select four females (one in each of the following age ranges)- one teen, one in her 20’s, one in her 30’s and one 40 plus. Those chosen will participate in a photo shoot in NYC and be featured on the EyesLipsFace.com website. At this point the public will vote for their favorite of four models to represent e.l.f. cosmetics in 2010. The “Face of e.l.f. 2010” will receive $1,000.00 in cash plus a “Make-up for Life” package from e.l.f. Cosmetics.
“We are really excited to be working with ExploreModeling.com for our Face of e.l.f. initiative,” stated Ted Rubin, Chief Marketing Officer of e.l.f. Cosmetics. “ExploreModeling.com inspired us to come up with the idea of Beauty at All Ages, which is perfect because e.l.f. Cosmetics is all about allowing women of all ages to spoil themselves without going broke.”
Casting runs from Sept 14, 2009 until December 31, 2009.
