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Posted by on Feb 2, 2010 in Uncategorized | 34 comments

Brew City Beauty: Meet the Mrs – Angela Sorge, @mrsajbombers

Gorgeous people – Milwaukee is full of them! I’ll be highlighting a Brew City Beauty each month in this feature.

Meet the Mrs – Angela Sorge: The A in AJ Bombers, a restaurant voted Milwaukee’s best new burger joint and just given a screen splash by CNN.  AJ Bombers is known as the Cheers of Milwaukee, and Angela is better known as @mrsajbombers.  Usually represented by a veggie bean burger photo, here she reveals her true face and dishes on pilates, inner beauty and reigning vegetarian in a carnivore empire.

Angela, on her 40th birthday this last October

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When did Milwaukee become your home?

It will be 10 years in September. We moved here due to a business deal where we took over operation of a bar/restaurant.  We were able to successfully turn that location around and have since expanded.

What do you do?

Own & operate restaurants with my fabulous husband.  Currently, we have Water Buffalo and Swig in the Third Ward, and AJ Bombers on Water Street.

Marital Status?

Married for 5 years, but together for almost 13!

What does Milwaukee mean to you?

We love living in Milwaukee because it’s a great city without the big city problems (traffic, pollution, crime).  We live downtown and rarely venture outside of the city limits!  There is so much character downtown in the older architecture but also so many new, unique additions (hello? have you seen the MAM!).  Milwaukee has a lot to offer and although the winters can be tough, we’ve found that we appreciate the warmer seasons so much more than we did when we lived in a warmer climate.

What does beauty mean to you?

My definition of beauty has changed over the years.  Right now, beauty has to do with the kind of life you lead, how you treat yourself and how you treat other people.

What are your favorite forms of exercise?

Most of my workouts are in a Pilates studio.  I take pilates at The Lift Pilates Studio located inside the MAC (you don’t have to be a member) at the corner of Broadway & Mason.  I started taking classes about a year and a half ago to help with some pain I was having due to running.  I can honestly say it has changed my life.  I’m stronger, leaner and more aligned and balanced than I’ve ever been.  It has so dramatically changed my body, I’m still amazed on a regular basis.  I was a “class” enthusiast: aerobics, step, slide, kickboxing, weight lifting.  Nothing else has given me the results that I’ve found with Pilates.  I also like to run, especially when the weather allows.  I have a 10k coming up in March that I ran last year with my husband.  We enjoyed the camaraderie of being involved in the run and look forward to it again this year!

Strike a pose
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You are a vegetarian (vegan?) – How do you feel that enhances your life? What are the benefits? What are the drawbacks?

I don’t eat animal products.  Sometimes if I’m dining out, there may be egg or milk, say in bread or a dessert, but generally I steer clear of all animal products.  This has been the case for just over 2 years and I feel great!  My skin is clearer than it has ever been, I have increased my energy level and I’m super healthy.  I haven’t had any kind of illness or injury that has required me to see a doctor and in the case of a cold, I’m generally back to normal after a day or two.  I had blood work done last year on the request of my doctor and my cholesterol, iron etc. were perfect.  As for drawbacks, I might run into limited options when we dine out, that’s why I try to make sure other vegetarians have numerous choices at our restaurants!

What makes you feel beautiful?

I feel beautiful when I feel strong, healthy and powerful.  After a particularly hard Pilates session, a long run or accomplishing something physically that I hadn’t been able to do successfully before.

Where do you get beautified in MKE?

GLOW Salon & Spa.  I go monthly for my hair, but I love to get mani/pedi’s, though I don’t go as much as I’d like.  I love spa treatments and massages but usually reserve those for vacation!

Angela and Joe

mrsajbombers_veggieburgerajbombers_burger

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Posted by on Sep 7, 2009 in Uncategorized | 4 comments

Clinton Kelly: From Fashion Editor to Fashion Police

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I’m all about the experience. ~ Clinton Kelly


From Fashion Editor to Fashion Police, stylist Clinton Kelly has seen it all – and his eyes are burning! He sits down to discuss the current state of fashion, his Make Over America tour and the search for Worst Dressed American.
Is it you?
clinton_cover

Where does fashion currently rule & why: New York or LA?
Having just returned from a week in LA, I can tell you with absolute certainty that NY rules, fashionwise. The vast majority of American designers use NYC as their home base, and fashionable New Yorkers tend to take more chances than their LA counterparts. That’s not to say that there’s a style deficiency in LA; it’s just that I found most people in the Hollywood scene to be lacking a little in creativity. Still a lot of bleached blondes with fake boobs and hair extensions. And if I saw another guy in an Ed Hardy T-shirt, I thought I would puke. Downtown LA seems to be where it’s at as far as fashion goes.

You are about 1/2 way through to your Make Over America tour with Macys. How are things going?

You have no idea how much I’m loving this tour across America, which resumes shortly. In each city I make over 15 women — all different ages and shapes and sizes — and use them as models in a fashion show. There is nothing quite like watching a woman who came to me looking like a frump-a-dump on Friday strut her gorgeous stuff in front of a thousand cheering people on Saturday. And it looks like we’ll be extending the tour through 2010. We’re working on a list of cities for that now. In the meantime, you can go to macys.com/makeoveramerica to stay informed.

You’ve been a very positive spokesperson for Macys. How did that relationship come about?
Back when I was a magazine editor, I had made many contacts in the PR world. One day about four years ago, one of those contacts called me about hosting some style seminars for Macy’s in what are called “special sizes” in the industry, meaning pluses and petites. I jumped at the chance because I believe very strongly that every woman can look and feel beautiful with the right amount of information and a little inspiration. The Macy’s customer has obviously responded to this because I’m going on my fifth year of working with the company. I love it so much, I hope it never ends.

How did you get into this field, and on television? Was it an end goal?
Six years ago (or so) TLC was re-casting the male lead of WNTW and a casting agent named Barbara Barna contacted me. I think she had contacted every man working in the fashion industry. I was working as the executive editor of a very highly regarded men’s fashion trade magazine called DNR at the time. It has since been folded into Women’s Wear Daily. I decided to go on the audition because I figured I had nothing to lose by doing so. When it was over I thought, “Wow, I just bombed that.” But I really didn’t care because I already had a good job. The next day, they called me back for a second audition, where I met Stacy and we had chemistry from the first instant. A week later, I had quit my job and was signed on to do 45 episodes. Crazy! Was doing TV an end goal? Good question. Not really. I’m all about the experience. I wanted to try something new, so I did. Every job I ever accepted, I did so because I thought it would either be fun or I would learn a new skill. With WNTW, both have been true.

The wildly popular What Not to Wear is coming up on 250th episode. Let’s talk about the “Worst Dressed American” you are hunting down.
Well, it’s not so much that I’m hunting her down. It’s the producers really. I can’t even imagine someone who dresses worse than the people we’ve already had on the show. I feel like I’ve re-styled the worst dressed American about a hundred times already. But if you know someone, you can go to TLC.com and nominate them or yourself. It’s such an honor that the American public — and people from other countries for that matter — have embraced WNTW so wholeheartedly. It’s fun to be me! When I walk down the street, people tell me they love me or love my work. It’s hilarious. Sure, they also ask me what I think of their outfits, and believe me, if you ask, you’re gonna get the truth!

Do you ever get tired of the hot mess, or does it only motivate your mission?
I do get a little tired of the frumpy mom look, only because there are polished alternatives that are just as easy. Instead of sweatshirts and hoodies, wear a cotton jacket. Instead of faded, tapered jeans, get a dark wash trouser jean. Instead of T-shirts, wear a blouse. And instead of sneakers, wear a sandal, ballet flat or boot. This is not rocket science. I feel sometimes like I’ll be giving this advice until I’m 103.

~ Hillary Fry / solessence

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Posted by on Aug 20, 2009 in Uncategorized | 0 comments

Upcoming Interviews: Miss Universe Pageant Friday, 8/21/09

Set your reminders for the interview here

The Miss Universe pageant completes the final steps on Sunday, August 23 2009 with a broadcasted competition from the Bahamas. We’ll have insider info on Solessence Radio from:

Diamond Nexus Labs – We spoke with DNL earlier in the year when they announced they were taking the reigns from legendary Mikimoto, and had been selected as the first “green” jewelery sponsor in the history of the pageants (Miss USA, Miss Teen USA, Miss Universe). Over the last few months, people from around the world have had a chance to vote on one of three possible designs for the Miss Universe crown at www.choosethecrown.com , and Sunday the winner will be unveiled. Listen in to get the scoop on the jewels valued over $200,000 and the design team from Franklin, Wisconsin.

Stephanie Simons – This stunning Miss California 2004 runner-up will dish on what life is like as a beauty contestant, and how getting pageant ready can translate for the everyday woman. A beauty editor for numerous publications, Stephanie also shares tips, tricks and community at www.taaz.com , and will be sharing exciting news about a joint effort with Estee Lauder. Vivacious, friendly and an expert in this realm.

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Posted by on Aug 9, 2009 in Uncategorized | 4 comments

Beauty & Brains: Christine Mielke of Temptalia.com

temptalia_mufeKickin’ beauty shots! Insider launch info! Makeup database spanning from 1996! What’s not to like for the nearly 200k readers that stop by every month?

This is a transcript from an interview with Christine Mielke on Solessence Radio prior to blogger/BlogHer week.

temptalia_christinemielkeBy day she’s a law student, and one of the top makeup bloggers around. At a height of 200k unique visitors a month, Christine Mielke has crafted her blog Temptalia.com into one of the hottest makeup resources. Her signature closeups of eye and lip applications, along with reviews of different brands, are top notch instructionals for readers. Combine that with her willingness to engage her audience, and you often find a lively comment trail for her posts.

You have a very unique signature for your photos, close ups of your eyes and lips, for your tutorials. How did this all come about?

CM: Well first of all, it’s great to be here and thank you for the opportunity and interest in interviewing me. Temptalia really started as a way for me to archive all of the different looks I was doing already, posting with friends and sharing with other beauty addicts. At that point there was already about 100 different looks and I said it would be really great if I could just put these in a permanent spot, in one location, where people can look back on them if they wanted to. So I went with the blog format and it just took off from there.

This is actually a second version?

CM: Kindof. I did have another website, which didn’t use the name Temptalia. It was more of a personal site and then I migrated and used Temptalia, which has been my internet user name for ten years or so. I just went with that as a brand because people knew me by that.

It has grown; your traffic is tremendous. What do you think contributes to that? Did you intend on growing it this big?

CM: Originally my intent was not anything ambitious. It was to have fun. Then it started becoming more about writing reviews and doing tutorials, and so it became more things to do and more things to write. Then it was, okay, this could be something really fun if I work really hard and take it to the next level. Now our goal is to continue to grow it as much as we have in the past.

I think one of the major reasons we’ve grown so much is that we post regularly. We post a couple of times a day. The other thing is that it is a community atmosphere. It’s talking to readers, it’s answering reader questions. It’s all that reader interaction that makes people want to come back and keep reading the site.

It is very fun to read comments on your different looks. People also look to you to find information first hand. How do you feel about that? You’re sort of the bearer of beauty news.

CM: It’s great that I can deliver that news. I like to share whatever news I have with people, because I feel that consumers and my readers want to know what’s coming out. They want to plan for purchases, or they want to get tempted by all the different launches that come out every season. So it is really great to provide all of that information for them. In some aspects, sometimes I get asked questions about upcoming launches, and I might not have information yet, so I feel sad I can’t provide the information. But I do my best to provide what I can. I never hold on to information if I can help it.

What has been your number one challenge with this blog?

CM: I think the number one challenge is just meeting the demand. How do I spend my time everyday? What do I do to prioritize what should be done first? Answering comments, writing posts, talking with different brands. I feel like that is my major challenge and sometimes it’s overwhelming that there are so many things I want to do and not enough time to do them.

For people who have not been to your site (www.temptalia.com) you really need to visit if you have an interest in beauty. You mention you’ve expended out to the different brand reviews and giveaways, but you also do alot of what I would call polls. You bring up conversations on how people treat their makeup, or different routines. In terms of that, you’ve created this tribe of beauty lovers. How would you describe your typical reader?

CM: The reader base is really diverse. I have readers as young as 13, then women over 50. I would say the typcial reader is someone who lives and breathes beauty. They may love one brand or they may love ten brands. But they live and breathe it. They may not spend a lot of money or they may spend hundreds of dollars each month, but they still find something that they love. And if they can’t buy it, they still love to hear about it. And they love to share their knowledge with everybody else.

What has been your favorite topic? What was really fun for you?

CM: I think interviewing professional in the industry like Eve Pearl or celebrities like Heidi Klum. I think that stuff is really exciting for me because it is really fun and an honor and so flattering to do it. And I feel like it gives the blog an extra dimension that I can give my readers. In terms of stuff I do on my own, I really do like the basic series. Like “Must Have” blue eyeshadow, or the brush series. These are posts that will be really valuable to anybody that comes to the blog at any time. It’s not some fall collection that is only relevent for the fall season, it is information that people will find useful time and time again.

How does this change your future plans, being in law school? Where do you see this going?

CM:To be honest, before the blog started taking off – it has taken off in the last year and a half beyond my hopes and dreams – I have been struggling with law school in sense that that is not something I want to do in my life.

I’ve always been more of an entrepreneur than anything else. I love working for myself. I’ve been working for myself since I was 13. I’ve been writing articles in magazines since I was 13. So I think my calling is writing. Writing quick articles, regular basis, so I would really like to see this go forward in the future. I know for my plans I want to do things like consulting, blogging consulting, social media consulting.

Are you looking to speak? Do you want to work one-on-one?

CM: Right now I am looking to work with people one-on-one, most likely showing them what blogging is about, or how to work with bloggers (depending on the client). Showing them how they can utilize social media in a way that works well for bloggers and works well for the brand.

You recently came out with a book. Can you tell us about that and other projects you have going on?

CM: The book is a print archive of 50 looks that I felt were diverse. I think I have done 400 looks so far, so this is the best of. We’ve done the book as a response to readers. They wanted to be able to see the photo in the bathroom (where they are applying makeup) where the computer wasn’t, so that’s been the inspiration. It’s great for people to have a piece of Temptalia in their home and be able to use it as they want or show their friends.

In terms of other projects, we launched a product in Photogallery recently, that’s been really good. And we also launched a MAC database of all of the previously launched products from 1996 until the present, so people can find that long lost discontinued lipstick. In terms of other projects going forward, I think we would like to focus on YouTube presence being a little stronger, and trying to do more regular YouTube videos.

You are getting so popular you are getting hijacked – I saw some bogus Temptalia videos out there. What do you think of that? They did give you credit and they did use your photos, but it’s a little unusual to spend time doing that. I guess it’s flattering.

CM: They say imitation is the sincerest form of flattery, but I do have to look at this as a business and work to protect my copyright and photos. When they run ads and start profiting off my tutorials or looks it is infringing on my rights. It is one of the reasons we are working to put more of our own stuff on YouTube, so it will be very obvious when people do this. It will be hard pressed for them when we’ve already done it.

With your talent in doing makeup, why didn’t the route of becoming a makeup artist pop up first?

CM: I think where my strengths lie, and what I really love to do, is in teaching and educating people. I love sharing whatever knowledge I have, and in addition to that, I love learning from other people and taking it transforming it and bringing it into my own brain. Going through it, internalizing it, and increasing that knowlege. I love being able to reach so many people in this format, this 24/7 format, that being a makeup artist would not be able to offer those things and would not be as enriching as blogging is right now.

The database had to take an incredible amount of time.

CM: It was quite an ordeal to do all of the data entry. Lot of data entry. But it was helpful for someone like me to see, “Wow, I have this eyeshadow and it’s from WHEN?” It was fun putting together as well.

We had a conversation one time where you went through, I can’t remember, 80 pounds of makeup?

CM: I did have a point where I went through and gave around 60 pounds of product to a women’s shelter, and the remaining 20 lbs to my mom and my aunt, and they enjoyed that.

How much makeup do you go through a month?

CM: I don’t think I go through any makeup, ever, but I have alot of it. I can’t remember finishing any. That is a problem, it just continues to grow and grow, (laughs) I had to move to a new two-bedroom apartment and it continues growing. I have so much because right now I’m really trying to stay on the edge and I’m always looking for the newest and greatest things. I’m always accumulating and buying all of these products (right now I am going through fall stuff). If I don’t use something, I give things away through the blog giveaways, that is how some of that is supplied. If I’ve used it I pass it on to friends and family. If I can’t part with it, it makes way into my personal stash.

In terms of building your site, what has been the #1 thing that has done it for you?

CM: I think photos. In the beginning, that is what set Temptalia apart from the other beauty blogs. Because I posted pictures of myself, which I did not see as many beauty bloggers doing when I first started posting. It made the blog really personal; people could see me and they knew who I was. I had lots of photos and they were very good quality, so people could come and see the colors. They knew they weren’t stock photos; it was real product on a real person, so they knew the colors would be accurate with no Photoshop team behind me.

Did you have any photography training? Even in an ad, colors can look one way, but then you compare with the product and they won’t match at all. How did you get yours to be true to color?

CM: To be honest, I read the manual. I used to take the worst photos, and I think it was October 2005 when I said, “Let me read my manual.” Why couldn’t my pictures be crisp and clear? My photos were terrible! I learned macro mode and that set my world aflame, because a lightbulb went on over my head. My makeup literally went overnight from, “That looks okay I guess,” to “Wow, that looks pretty good!” I still use the same camera that I used four years ago for point and shoot, and I recently upgraded to a bigger SLR camera in the past 6 months or so. I still use the same point and shoot because it has served me so well, but that macro mode is everything when it comes to taking pictures of your makeup swatches. I can’t suggest enough to read your manual.

RTFM. Well it also helps that you are attractive, and you get these super close up shots of your eyes that are so gorgeous. You can see all the details of the makeup, and your eye shape is incredible. Great job.

CM: Thank you.

Can you mention some favorites that you have, or in general trends coming up.

CM: Right now I see a lot of darks for the fall. MAC is putting out a black lipstick, Urban Decay came out with a black lipstick. I then presume that eyes will be a little lighter, because we’re not all going to run around like a runway model. So, light on the eyes. I see a lot of liner coming on for the fall, strong liner, liquid liner. But then you’ve got nude, sheer lids. Black liner, black lips, and of course flawless skin is always in every season.

The Lancôme Indigo collection is probably the best to date. It’s just very bold pops of Indigo blue. MAC came out with their collection, which will be dark and vampy, and Goth. I think that’s where fall is going.

Italian Vogue and Kim Kardashian sport the no eyebrow & Goth look look
Have you noticed the ‘no eyebrow’ trend?

CM: No I haven’t, I must have missed this trend!

I don’t know if it is strictly for shock for runway or they are expecting people to take it on, but they are shaving, covering or bleaching eyebrows out.

CM: Very interesting! I really hope nobody takes that one to heart. It would be a shame for anyone to shave off their eyebrows – those things take forever to grow back.

~~~

To contact Christine for consulting inquiries, please email her at: christine@temptalia.com

Visit Christine’s sites at:

blog: www.temptalia.com
book: http://stores.lulu.com/temptalia
guide: www.Gallery.Temptalia.com

~ Hillary Fry / solessence

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Posted by on Aug 8, 2009 in Uncategorized | 0 comments

pur~lisse founder Jennier Yen launches brand on QVC

This is an edited transcript from Jennifer’s interview on Solessence Radio.
This morning we have pur~lisse skincare founder Jennifer Yen. Jennifer is joining us from New York City. Her line marries Chinese skin rituals with French technology – and it has taken off fairly quickly. Let’s get her on the line.

Hi Jennifer, you’ve been fairly busy because you’ve got some exciting news to share about this coming Wednesday.

JY: Yes, it’s this coming Wednesday and Thursday AM We’re launching on QVC!

QVC on 8/13 @ 1am EST and 8/12 @ 10pm PST

Congratulations.

JY: Thank you!

So let’s give people a background on the skincare line. You were a working actress, and you started having trouble with your skin. Let’s start there.


JY: Yes. When I graduated college I wanted to be an actress, like so many young women. Moved out to LA, and I did act. I was on a kids show called Power Rangers for about a year and a half, and I was an evil villainous, so they caked on the makeup. There were constant touchups, I had so much make-up on, and within months of the show, four months, my skin went crazy. I broke out in adult acne, I got hives, my skin was very itchy, it became extremely sensitive, and nothing was working for my skin. That’s when I starting asking around, trying everything from natural products to organic products, to high-end luxury brands. Nothing was working. I’ve always been a lover of beauty products and open to trying things, but nothing was working.

That’s when I decided to take a step back and take a very simple approach to skincare. I remembered my grandmother would always talk about the blue lotus flower. She used to use white tea on everything. We drank it, used it as an anti-septic (she would pour it on my cuts and rashes). Then I remembered she would use soy milk. She always drank it, washed her face with it. She believed it left her with a creamy appearance. I wanted to integrate these ingredients she used with advanced French skincare technology, so I found a chemist in 2004/2005, and we started developing it. That’s how I got started. It was a personal need in the beginning. Then I realized there are so many other women, and men, that can benefit from pur~lisse.

I have had a chance to try several items in the line, and it is fantastic. It reminds me of the textures that you get when you’re in Asia, and different skincare lines I would hoard when I would be in Japan. It really is just a different approach over there. I always thought it would be great to see here in the US, and you’ve done that. Now before we go further into the formulations, tell me a little more about how you approached the packaging. Was that outsourced? Was that part of your philosophy with the looks?

JY: Unfortunately I didn’t have the luxury of having a huge budget, so I’ve done everything myself in terms of, I went to every packaging show right before developing the packaging. I sourced each bottle and tube myself because I did, you’re right, I do have a certain philosophy. Because I was traveling so much you can see that. Our stuff is paraben free. We don’t use parabens as preservatives, so we don’t put anything in a jar. Everything is in dual chamber, airless or a tube. It easy for traveling, it protects the ingredients from breakdown of the ingredients. So everything is really protected, travels very well and is functional. So that is number one in what I believe in. Also, from a design perspective, because pur~lisse is inspired by the blue lotus we use a gorgeous blue. But also the product is very clean and natural, so why we use just very simple colors like blue and white, very clean and natural. That’s why we kept it that way.

Packaging is a huge hurdle for most people, initially. Did it come easily to you?

JY: I did work with a very, very talented designer, but she looked to me a lot to me for direction, and of course I had a very specific vision: Clean. Functional. Beautiful.

Also I wanted to focus on the blue lotus because it is (symbolism of) a very powerful flower. It means integrity, resurrection, potential and evolution. It is the flower all over southeast asia, it goes back 5000 years. Chinese women use it, Persian women use it, Indian women use it, to preserve their youth and beauty. It has amazing anti-oxidant benefits, anti-viral, it’s very soothing, and the entire flower can be consumed. Growing up we used to eat the lotus root, and she used to take the leaves and brew it, and also the seeds, she used to sauté and put them in our food. This blue lotus flower is very special because it has amazing detoxifying properties. It is also the flower for yogis. It is a very special flower that has so many positive meanings, and I wanted that to be communicated on the packaging.

Lotus seeds in my pantry, Jen!

I think it does that very well. It’s very striking. You also use peony.

JY:Yes, in the pur~bright, our ultra skin brightening serum. It’s great for skin, creates an overall brightening effect. It’s hydroquinone free, so it safely brightens your skin.

That ‘s very important. Are you full time with the line now?

JY: Yes, I do no more acting! (laughs)

Why don’t you mention some of the locations pur~lisse is in now?

JY: Our first store was C.O. Bigelow in West Village. It is a really great apothecary, they carry the best niche brands. So that was our first store. Now we’re at Studio Beauty Mix at Fred Segal in Los Angeles. We’re at Henri Bendel. We’re at BlissWorld.com, we’re in the Bliss catalog. We’re also on Beauty.com, Drugstore.com, and then we’re also in Woo Skincare & Cosemetics in Tennessee. And then QVC coming up this Wednesday.

How did that happen with QVC?

JY: Last summer I was introduced to a buyer, and we’ve been communicating with them forever. They loved the product, they loved the story, and it was just working out all of the logistics. We had to create a special size for them for a special price. They are value driven, so people can always find quality products with great deals. It took some time to deal with all of the logistics, all of the new production. I met with the buyer in November and it is finally happening this summer.

Are you actually doing the show live?

JY: Everything is live.

And you will be there?

JY: I will be there!

pur~lisse in Ebony Feb 2009 issue
What have you done to create awareness for the brand? How are you using the social media tools? I see you are on Twitter and Facebook. Have you seen things change since you started to use them?

JY: Absolutely, absolutely. We launched September 2007, and during this time I’ve seen so many changes in PR. Since I’ve started, which is two short years ago, all of the press was so focused on hard print. Magazines. The blog world was barely recognized as an important tool.

I love Facebook, I love Twitter. I knew when I started two years ago I wanted to use them somehow to promote. When Facebook started the business pages I immediately got on. Every friend I have, I always tell them to get on and become a fan! But I’ve noticed such a difference with magazines and blogs. Magazines work back five months. Well in five months information can change drastically, whereas blogging is instant, it’s credible. They (bloggers) try the product, and you can get information out fast. And also, one of the most important things is, once you get blogged it is always on this internet if someone searches for you. Whereas a magazine…I’m always traveling so I don’t get my subscription unless I’m at the airport and I get the magazine. So I think that blogging is so important now, and also social media. Twitter is important.

In this day and age, companies need to be transparent and it is a way for consumers to get to know what the company is about if they are authentic. The connection between the consumer and the creator, it builds a lot of trust. Now it is really important for companies to have that trust. If someone is having a problem or an issue, you can address it to someone. Not just call an 800# and get a receptionist. It is so powerful. To me, it builds trust, and is a way I can reach out to people. Because we don’t have an advertising budget. We don’t advertise. Everything we do has been grassroots.

pur~lisse in Lucky April 2009 issue
That is incredible. And it’s great to hear that you are open and embracing (social media) as a way to connect, because consumers do feel it’s thrilling to speak directly to someone they can recognize as part of the entity. When they see the brand rep, like you, the founder, it is a bit of a thrill.

JY: You know, I hope so. Because I enjoy talking to people on Twitter, and I like to hear what they say too. What their skin problems are, what their favorite products are. To me that is just as joyous.

Can we talk about your line? You have seven items. Let’s talk about how you honed in on the seven pieces to showcase.

JY: When I thought about what my needs were in the beginning, I thought “What are the most essential items woman or a man needs?” As you know, it is a very crowded space, there are so many products, there are so many options. For me I needed it to be streamline. I needed it to be essential. So I thought, what does a man do? What does a woman do? She cleanses her face. We have:

  • pur~delicate, our gentle soy milk cleanser and makeup remover
  • pur~protect with SPF 30, so that’s a daytime moisturizer
  • pur~moist, which is our hydra-balance moisturizer for night
  • pur~eye adore, which is our quadra benefit serum
  • pur~lip comfort, which is our daily lip nourisher

So those are the basic essentials. Then I wanted to address beyond that, so we have two serums. Pur~youth preserve, which we are launching on QVC, and pur~bright ultra, our skin brightening serum.

I think there are three main issues we have. Women (as well as men) are concerned about

  1. anti-aging
  2. skin brightening (lackluster, uneven tones)
  3. acne

We don’t address acne, only anti-aging and skin losing glow. I decided to create this because I’m Asian, and a lot of Asians have problems with hyperpigmentation. But I didn’t create this just for Asians! pur~bright is great for all ethnicities, whether you’re African American, Hispanic, because it doesn’t make your skin white, it just makes it bright.

For listeners that don’t understand, hydroquinone has been shown to be a cancer causing agent and is banned in many countries, but still seems to show up a lot.

JY: Exactly. You are absolutely right, and people should be educated on hydroquinone. It is a toxic drug that is banned in countries like Australia. All of UK. All of South Africa. Japan. South Korea. Amongst a lot of other countries, and it’s actually causing a controversy in the States. The FDA is considering banning it because it is very toxic, and if it is not used properly with sunscreen, it can cause irreversible damage.

Touching on the “It’s not only for Asians” thing, all races have problems with discoloration; it just has been a focus in Asia.

JY: Exactly. It can be hormonal. If you’re on birth control it can cause more discoloration. Or if you have sun damage from ten years ago! I’m starting to see a little mark and I think, “Oh goodness, this is from when I loved the sun in high school.”

And pregnancy. I know for myself, the reddening of the skin never went away, and they told me that would happen! It only lightened up. Have you had any other big challenges with this line?

JY: Yes. On a consumer level, I never say we’re organic. If you go to our website, purlisse.com, we are very transparent. It is so clear. We are natural, but not organic. Every ingredient is listed on the back of the product. We are natural, but we integrate French technologies, so I think that consumers need to be aware we are natural, but not organic. During my research, I found people love organic. But for me, personally, organic does not work on my skin. There are some organic lines that have irritated my skin, so I knew I didn’t want that for my line. I wanted something gentle, but extremely effective. Natural, with advanced skin technology.

It’s been a hurdle. Some people get confused about whether we’re organic, but in terms of hurdle? Every day is a hurdle, Hillary, every single day there are new challenges! Everything.

(laughing) That’s great, that is a really honest answer.

JY: No it is, every day is a hurdle. (laughing) I love what I’m doing, I really do, and I’m so happy that I did it. But also, I honestly didn’t know what I was doing. And I say that with pure sincerity.

I was an actress going to auditions, and I decided, “Oh my goodness, I have skin problems. I want to start a skin company,” But the reality is, I’ve never started a beauty company, I’ve never worked for a beauty company. I’ve never worked for any company, period. So there were huge learning curves for me, and I just had to go with it. I didn’t have a lot of training. All I knew was I wanted to develop an amazing skincare line and everything else after that I had to learn on a daily basis. That’s why every day is a challenge, everyday is an obstacle, everyday is learning something new. It’s been fun but, (laughs) goodness, I don’t know if I could do this again.

Do you have mentors that are helping you?

JY: Yes, yes. When I have a problem or issue that I don’t know how to resolve, I usually ask someone who is more experienced, you know, what should I do in this situation? I have several mentors who have been extremely, extremely helpful, and it’s great. Because when you don’t know what your doing it’s good to reach out to people that do, so you can make a decision based on their advice.

It’s good to be open. Sometimes you can be so embarrassed or overwhelmed, but really it’s all about networking and reaching out.

JY: Absolutely.

Once you get past this, do you have any plans for other new launches?

JY: Yes. We’re talking to Sephora right now and Space NK, and we’ll have our schedules out for those two launches.

Are thinking of going international?

JY: I want to! If we get in Space NK we’ll be in the UK. We are in one store in Canada. I want to. I definitely need to hire more people. And I would love to bring pur~lisse to Asia. I think it would do phenomenal there, because of the texture and the way it sinks into your skin, and it’s very calming and soothing but good for age prevention. I think it would do really well. Hopefully by the end of 2010.

—SPECIAL OFFER
To celebrate her launch on QVC, purlisse founder Jennifer Yen is offering FREE purlisse lip moisturizer, $22 value! This product is getting rave reviews. Enter your shipping information HERE and mention “Solessence” and your skin type to get your full size lippy. Then get ready to shop next week. THIS OFFER GOOD UNTIL 8/12, 10PM PST (QVC launch)

Don’t forget to tune into QVC on 8/13 @ 1am EST and 8/12 @ 10pm PST. Jennifer will be launching the pur~youth preserve age delay skin serum with unique deals! The retail price on this product is $79, but the special introductory price on QVC will be $59.09 for this event.

~ Hillary Fry / solessence

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Posted by on Jul 29, 2009 in Uncategorized | 15 comments

Interview: Daphne Brogdon – TV Host, Comedienne, Blogger

“…that’s always been one of my goals in life, to make people laugh.” ~Daphne Brogdon

Daphne Brogdon: Wife, Mother, Fashion TV Host, Stand Up, Blogger & Vlogger. Read on how Daphne Brogdon uses her blog/vlog to unite Moms through humor, her husband Mark Peel’s success, & the shock of losing almost all to Madoff.

This interview is part of the BlogHer’09 week look at beauty & fashion bloggers.

Welcome Daphne.

DB: Hello! It might be a little noisy for a minute. I’m at my husband’s restaurant picking up lunch.

Yes, we should mention your husband is none other than Mark Peel. He was recently on Top Chef Masters.

DB:Yeah, he’s Executive Chef at Campanile and also co-created La Brea Bakery, which he no longer owns. He’ll be back on Top Chef Masters in the fall as a judge. His episode is early September.

Speaking of blogging & food converging, we just were at the Julie & Julia premiere last night. It was really great because it was really both our worlds. It’s a great movie, and he had done a little promotional trailer because he had met Julia Child. It’s actually on my blog because he does a little something called Scrambled Eggs for Daphne. (Ed note: Would you just melt to have your chef husband name a dish after you? Rawr!)

So do I sense a husband & wife blogging team forming?

DB:(laughs) Unfortunately, he types henpeck, so I think he’ll be my sidekick.

Well you have so many things going on, and I want to ask: How did you get here?

DB: Mostly it’s because I was doing stand up, and I got to the point where I didn’t want to leave my kids anymore, and I was taxing for another creative outlet. At the same time, I was going to a lot of the baby sites, like a lot of moms do, and I just felt like they were so neutered, not me. Also, moms don’t have much time. So I thought, what if we do a 1 minute video and plant them on different sites? One thing led to another, then I realized I had to put a stake in the blog world to get this done and, there you go. I’m a blogger, and I didn’t even mean to be!

You’re actually now a Vlogger too because of these videos. One minute apiece and they touch on different topics, and they’re funny.

DB: Well, thank you. There are a few poignant ones in there too, but that’s always been one of my goals in life, to make people laugh. I think comedy helps connect people, and moms feel so isolated. Unfortunately, television, it doesn’t help. It just becomes a friend substitute. And I live in Los Angeles, I’m so driving averse. If a friend lives more than two miles away I’m like eh, forget it.

Has the addition of another infant into the mix changed dynamics greatly, or is it merely adding another kid?

I’d say the hardest thing of course is the lack of sleep. The sleep deprivation. In a way, it’s less difficult than I thought it would be. Rex is a pretty easy baby, but of course you never know what you’re going to get. What’s difficult, with my daughter, I would try to sleep when she took a nap. Of course, you can’t do that with two kids, and I’m working now, I wasn’t working before. Fortunately my daughter has not been a little psycho kid, she’s been really sweet to Rex, so that helps too. She hasn’t tried to smother him with a pillow or anything.


Do you write your material in advance or is it a lot of improv?

DB: It actually is a lot of improv, which is my background. I did improv for years and I love it. But I think my blogs are better when I can craft them more, but that’s not always possible. I was so pooped for the last few months with Rex, that I felt like some of my blogs were a little flat or just me being extemporaneous. I’d really like to craft them more. My thing is I need three beats in my minute.


What’s your favorite piece so far?

DB: Wow. Sometimes I can’t even remember them all. Well, recently, one of my favorite pieces I did is called “Princesses”. I really like the way we shot it. Either I shoot the pieces myself or there’s a guy I hire and then we shoot about 12 at once and we string them out. It’s the most economical way to do it and look halfway decent. But my daughter was playing in the background in her princess outfit, not knowing what was going on. I was in the foreground, as if I were making a confessional. My confession was that I was trying to keep her off it, I was trying to keep her clean, but she found the princess thing anyway.

It’s going to happen, they’re getting corrupted no matter what

My kicker is, let’s face it, no matter what we do, when they’re teens they’re going to find drugs. I mean, if they find the princess thing. Disney was not allowed in my house until very recently – I just cried uncle.
You live in LA, how can you be anti-Disneyland?

DB: Well it’s not that I’m anti-Disneyland, although it is a nightmare unto itself. You’ve got to time it right – don’t go in the summer. No, we definitely went there all the time when growing up. But it’s the big beast of Disney. Like when we were growing up there was Cinderella, there was Snow White. Then some marketing guy said “Hey, let’s put them all together and make The Princesses!” Then it’s a gateway to Hannah Montana and the Jonas Brothers. So I just sort of resist that. It’s my hippie upbringing.

Speaking of, I like the Spitup King of So Cal. You had a fabulous top on in that, I have to tell you.

DB: Oh! That was one where I made an effort to get clothed, because you know, the body ain’t what it used to be. Then it was, “Well that’s nice but I can’t nurse in it,” and so I did recently go out and spend for new stuff.

Can I ask – are you really breastfeeding?

DB: Oh yes!

I’m impressed.

DB: Well, when I leave the house, my husband or sitter gives a bottle but it’s all breast milk, 100%. I just taped (an episode), give you a little preview here – we started on the rice cereal. Next thing you know he’ll be dating some b*tch who won’t let him come over to the house for Christmas.

Well, I do know mothers that have breastfed up to five, so you’ve got a few more years to choose. I think that’s stretching it a little but..

DB: I breastfed my daughter until two, but I think if you want to do it until five you can’t do it in public because it freaks everyone out.

What has having this blog done for you personally?

DB: Good question. I didn’t think of it and didn’t want it to be a dear diary. It was, hey I can make the funny and connect with people in real life, connect with moms. I would say – god that’s such a good question. I would say, I have to be more honest, because friends and acquaintances are reading the blog. In some ways, obviously, there are things you just don’t say. I don’t say “Mrs. Smith at the nursery school makes my teeth rattle” or whatever because I have to see her everyday. And I think I have to think my opinions one beat through before I put it down, because the blogosphere will slap you back if they don’t like what you wrote. And it certainly in turn has made me more vulnerable.

Have you had any bad experiences?

DB: Oh sure, sure. I’ve had some people say some mean things, and it’s made me want to pick up my marbles and go home. So then I look at it as, well, just don’t come to my blog. If you don’t like me, get lost, go start your own blog.

I don’t know if you want to touch on this right now, but you have been very open on some painful, and personal topics that have occurred. You can mention it if you want, but was it really tough being open that way with a spouse?

DB: Yeah. Are you talking about how we lost so much with the Bernie Madoff debacle? It was, and that’s why I couldn’t even talk about it for a good seven months after we got the bad news. I just couldn’t. I couldn’t. I had to think about my kids, and my step kids. I was getting calls from lawyers and my husband was getting calls from the Times. Complete strangers were coming up to me and saying “I’m so sorry you had to sell your house.” I was like, well, there’s no hiding it. I would rather be the one that screams about it than walking into a room and going, “Do people know what happened?” You know? Because it was pretty devastating, the most devastating thing I’ve ever gone through. To in one day drive home from work and be told our retirement was gone, and we have to sell our house.

I have to say it was really brave of you, and it had to be very tough. For people that are reading or watching the blog, we empathize. Obviously you didn’t do anything wrong. Do you feel freer now?

DB: I got a couple of cruddy comments. Like “Well you had a nice house, I don’t have a nice house, so go stick it.” Well, last time I checked, robbery is robbery, whatever level, and our retirement is gone. Our children’s and stepchildren’s college fund is gone. Those are the people that can take a hike. I don’t need them around.

But most people were so sweet. And one of the big reasons I decided to be open about it was I started to get clues on my site from other people struggling from the recession. I thought we could help each other. Like how a mom with a special needs child can feel so isolated can meet another mom and they can help each other.

When we first got our bad news, it was like we were hit in the head. In the ensuing weeks, (we were in a feeder fund, we thought it was a little boutique thing) we found out it was a world wide scam. People that were much smarter about money than we were, or are, frankly made me feel better. Then my husband and I came down to this: Bernie may have ruined his life, but he didn’t ruin our life. We still have our family.

I love that, and I think that is important to remember. How does your husband feel? Is Mark comfortable that you’ve shared it with everyone? Has it helped him handle it?

DB: He was always better with it than I was. I think he was down in the dumps five days. He really was “I’m moving forward. I’m not letting this get me down.” I have to say I felt more traumatized, maybe because I was pregnant. Not exactly the news you want to get when you’re pregnant. He did initially say “I don’t want you to blog about this,” and I said fine. We were still coming to terms with it, and also, he’s a businessman. I didn’t want this in any way to reflect on him. It has nothing to do with his business, it’s totally separate, but I didn’t want any stink on him because of it. But you know, you can’t control information, particularly on the web.

Going back to this whole idea of helping people to not feel alone, I want to touch on something you are involved with called Momversation. How did that evolve?
100th episode of Momversation
DB: Well, it’s kind of an offshoot of CoolMom. In order to develop CoolMom, I paired with a company called Decca, because I wouldn’t know how to build a website, even if I was given my Madoff money back. I just wouldn’t know how to do it. So in a sense, they are a business partner for me, and if there are ever an ads on there they will have gotten them for me. So in conversations, I told them there was a big mom market out here and they should tap into this more. They were able to get a sponsorship and asked me to be a part of it, asked Heather Armstrong (Dooce.com) and other people to do it, and that’s been great! So there is another web venture I accidentally started.

It’s really enjoyable to have all of these different takes on topics. I just recently saw the topic on circumcision, which is probably the heaviest topic I’ve seen. There are some very strong feelings going on there, but those are things people don’t often talk about.

DB: Yeah, it’s all different ones. We try to mix it up between heavy and light. We also do some topical ones like “Are you sick of John & Kate + 8?”. My heavy one, because we all start conversations, is “What are you planning for your children if you and your spouse pass?” That was inspired by the whole Michael Jackson debacle. We were in the midst of the Madoff issue and we had to scrap that will, because there isn’t that money to leave anyone. You still have to figure out everything else.I’m just so sorry that has happened to you. Do you feel like you are getting back on course now?

DB: Oh yeah. You know, there are moments where I just miss my house.

There’s nothing wrong with that. That’s something you had worked for, the place you lived. We do get attached to our homes and that was the place you were creating (your life & coolmom series). It’s okay to grieve. It’s important to grieve.

DB: I just think, like my daughter, her birthday is coming up and she wants a big, bouncy house. I don’t think we have room for that. But I do consider us extremely lucky. There is a girl who went to my children’s school and she was just abducted and killed and, nothing, there is just no problem that compares to that. You’ve just got to keep perspective. Everything is fine, we live in a fine place, knock on wood we are both working, and Top Chef has been a lot of fun.

The Fashion Team is still going, and I just did a little bit of that at the Julie and Julia event, checking out the fashions. It’s been really fun.

Tell me about it.

DB: Well, it’s like a little hidden gem on the basic cable landscape, because it’s just, get your knife and fork and let’s dig in to celebrity fashion. You know, when you just want to gaze at dresses and fashion and celebrity? And that’s what we do. We do a lot of trying to find the funny, but we also strike a blow for the regular gal. Sure, that outfit could be fine if you’re a size 0, but it’s not going to work if you have hips. It’s just fun. Finding looks for less. Also, if you can only afford one trend for summer, what should it be? BTW, it’s the maxi dress. Things like that. Our average viewer makes about $35k a year, so while we talk about highbrow things we always try to make it accessible.

Thank you Daphne.

What’s Ahead?

TV Guide Networks’ The Fashion Team airs on Sundays at 7pm/P

Mark Peel has cookbook coming out on Classic American Cooking. He’ll take things like Chicken ala King and make something new.

Thank you Daphne!

Follow Daphne here: CoolMoms.com and here: Momversation

~ Hillary Fry / solessence

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Posted by on Jul 22, 2009 in Uncategorized | 1 comment

I’m so excited! Daphne Brogdon – 7/24 12:30pm central

To read the interview transcript please click here
I think of good blogs to write but I don’t have the time and I’m too tired. Ah, the irony of mom blogging. ~ Daphne Brogdon

Kudos to the Blogosphere during BlogHer week continues on Friday, July 24 at 12:30pm Central, when Daphne Brogdon joins Solessence Radio. Daphne is co-host of TV Guide Network’s The Fashion Team, with Lawrence Zarian.

She’s also a very funny comedian, and one of the original mommy bloggers. Author of CoolMom , Daphne vlogs and posts on marriage (to renown chef Mark Peel), pregnancy, dynamics of a second child, feeling out of shape, family vacays and the very revealing and heart wrenching personal loss of their savings and retirement from the Madoff scandal. While she is a blast on her TV show, she especially shines in her writing. Women seem to bond with her. Men declare her MILFy.

This interview will be taking place during BlogHer conference. If you aren’t able to catch it live, we’ll have transcripts and downloads available later.

Have a question to ask her? Please feel free to post or email to solessencenews AT gmail DOT com.
—————————————————————————————————-
Daphne’s Bio:

Daphne Brogdon is a comic and a TV host. Daphne used to go anywhere for a job, but now that she is a mom she is glad to have a gig close to home. She is a host of TV Guide Channel’s weekly series, The Fashion Team, a fun romp through celebrity fashion. In her segment, “Fashion Mommy Must Haves,” she focuses on fashion stories that relate to the mom perspective. She also makes fun of how famous people dress every week in Star Magazine’s “Worst of the Week.” Daphne is a somewhat regular contributor to CNN Headline’s Showbiz Tonight, a contributor to Pregnancy Magazine, and the host of FOX’s web show 24 Inside. She’s also been seen on Dr. Phil and The Oprah Winfrey Show.


An improviser, Daphne’s shtick used to involve dating advice from a woman’s perspective, because prior to marriage, she dated a lot. She has appeared on “The X-Show” where for a time she was the only female late-night host on television. She has also hosted the controversial dating reality show “Playing it Straight,” on FOX.

As a stand-up comic, she has performed at the Riviera Comedy Club in Las Vegas, the Improv in Hollywood, the Comedy Store in Hollywood as well as synagogues and weddings, countless laundromats, dive bars, and rooms she wasn’t sure what they were, but there was a mic.

Daphne is from Culver City, CA where her father John Carl’s foray into local politics (Mayor pro tem of Culver City) gave her an interest in politics early on. Another part of her act now is her family. Daphne is married to Mark Peel, Executive Chef and owner of Campanile Restaurant and co-founder of La Brea Bakery. They have a toddler, Vivien, an infant son Rex, and Mark has three children of his own. They reside in Los Angeles.

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Posted by on Jul 21, 2009 in Uncategorized | 0 comments

Tonight: Temptalia.com, Christine Mielke

Check back next week for the transcript of tonight’s show.

Set Reminder for Tonight’s Show

It’s a busy week with the BlogHer conference starting. In honor of all things internet, we’ll be featuring Christine Mielke, founder of Temptalia.com By day she’s a law student, and one of the top makeup bloggers around. At a height of 200k unique visitors a month, Christine Mielke has crafted her blog Temptalia into one of the hottest makeup resources. Her signature closeups of eye and lip applications, along with reviews of different brands, are top notch instructionals for readers. Combine that with her willingness to engage her audience, and you often find a lively comment trail for her posts. Come for a half hour discussion to find out how this all started, some of her favorite makeup brands, how she recommends creating a buzz for blog brands.


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Posted by on Jul 14, 2009 in Interviews | 5 comments

Interview: Syd Curry – celebrity hair stylist

I am not about a blow dry ~ Syd Curry

He’s coiffed an incredible client list, from supermodels to award winning actors to the President of the United States. Now he’s opened a new salon in…Aberdeen, Mississippi? Find out who inspires Syd Curry and his take on stylists trying to make it into the business today.

This article is dedicated to Syd Curry’s mother, who passed away on March 7, 2009.

This is a combination of transcript from his interview on Solessence Radio and subsequent phone calls and emails.


Hi Syd. Today we’ve got you down in Aberdeen, Mississippi. First, I was wondering if you would give everyone a little bit of background on how you started. Of course, you are a celebrity hair stylist; you had a big break with Mariah Carey.

SC: I did have a big break with Mariah Carey, but I started my career years before her. I started beauty school when I was 16, got my license at 18, and moved to Hollywood from Simi Valley, this small little town in Ventura, California. I got my break from Chantal Cloutier, who owns the Cloutier Agency, and my first editorial was with Matthew Rolston [photographer], who was just starting at the time. I started my career with Paul Starr, who sadly just passed away a few months ago, and we started doing catalog. There really was no fashion work to speak of at all in LA, but there was a lot of catalog, which taught me everything I know. I was fortunate I got to work with girls like Gia, and Jerry Hall, and the young, pre-surgery Janice Dickenson – who is probably the best model I’ve ever watched work, by the way.

Those girls taught me what to do for a camera. I did that for years and years, and I went to Las Vegas to do one of my first videos for Buster Pointdexter, who is David Johanson, lead singer of the New York Dolls, and met my business partner and best friend, [celebrity makeup artist] Billy b. Twenty something years ago. Way longer than we care to talk about. And we became best friends. I found out he was from Mississippi, my whole family is from Mississippi, and we started testing together. I used to go and I’d sleep on his kitchen floor in New York and he’d come to LA and we’d do jobs for free, and years later, he started working with Mariah. They came to LA and he introduced us, and then we spent about the next four years traveling all over the world with Mariah, which was my really huge break.

Did you intend to break into music and fashion?

SC: Yes, absolutely. I like to cut hair, and I like to do color. But styling is always what I love. It’s what I’ve always been best at, and it lets you be creative. It’s what I always wanted. Right about the same time I met Mariah I met Sally Hershberger, who is a very famous hairdresser, who couldn’t do a job and recommended me to Cindy Crawford. At the time Cindy was hosting House of Style for MTV, and that really took my career to another level. She was at the height of the 90’s supermodel.

That was one of my favorite looks – I loved her hair.

SC: It was an amazing time. The 90’s were good to me. Many years before, like I said, there wasn’t a whole lot to do in LA, and I was never interested in living in New York, I don’t know why. And then everything changed.

What do you mean by that?

SC: Well, everything changed for LA. They started shooting fashion there. Then all of the magazines started putting celebrities on the cover. So LA became the place to be. The celebrity thing is a whole other story. It’s a lot of babysitting. It’s very fun, I love it, but you know, it’s a lot of babysitting to be perfectly honest.

You started beauty school at a very young age – 16. Were your parents supportive?

SC: My parents were very supportive of me going to beauty school. I didn’t do well in school and they were smart enough to know that my talents lay elsewhere and let me go to continuation school. At 16 I went to high school half day and beauty school half day. My ma passed away March 7 and she was my biggest fan. She NEVER got tired of telling people that I did President Clinton’s hair, even though she didn’t vote for him.

Did you have any professional challenges you had to overcome?

SC:Yeah. Well, it’s well documented, my drug addiction. I’ve been clean, in April; knock on wood, three years. I had a little drug problem that lasted 30 years. You know, it took its toll. And when I talk about this in the context of work, I don’t want anyone to think I’m glamorizing it or anything. But I was able to work. I was on heroin for 30 years. I was also on methadone for 20 of those years. And the methadone allowed me to not be sick at work, so nobody really knew. It had nothing to do with the business – I didn’t do it with anybody I worked with – it was my thing. A lot of people, when they talk to me about it they say, “Well it was the time, there was drugs on set.” I never did drugs on set. With anyone. Ever.

It all came crashing down at the end of ’99. It’s going to catch up with you sooner or later, and it caught up with me. I walked away from my career and didn’t work from 2000 until 2005. It was a very dark time. I thought my career was over for sure. Fortunately, I had a great agent then who realized there was a problem and stopped sending me out before I ruined my reputation. Billy b. thought I was dead. Nobody knew where I was, and Billy finally tracked me down. When I finally went into rehab I had my mom call him and he was just really supportive and there for me.

It was a long process, and when I got out, Billy introduced me to Patricia Field. My first job out of rehab was doing Pat’s hair for her Academy Award nomination for The Devil Wears Prada. What a way to comeback, right? You know, there’s a whole lot that goes into that story. It was a very dark time, and I wouldn’t wish it on my worst enemy, but the business I’m in is very forgiving. People have been amazing, and welcomed me back with open arms, because it’s about me being clean and sober now, and doing a good job with what they hire me for.

And you are still very definitely in demand. Just last year you did the Oscars.

SC: Yes, I did Daniel Day Lewis for his Oscar win. Long story short, this past year Pat’s been my main client. I bought a house in Mississippi in Billy’s hometown and my whole family was from here. We opened this business, but my mother was also very sick and passed away this past March, just a couple of months ago, so I really focused on being back here with her. Sunday, in two days, I go back to LA to do some fun stuff. It’s an exciting time for me.
Let’s touch on that.

SC: We launched in January. This is Billy’s hometown, Aberdeen, Mississippi, and he’d been trying to get me back for years. I hadn’t been back to see my family since ’86. I’m the only one in my family not born and raised back here, and me and my mom moved back to be with her family. So I came back to Billy’s hometown and found a 102-year-old Arts & Crafts home and restored it and fell in love with it. Billy has a big old Victorian house and one day we were having dinner or something and we said “Why don’t we turn this into a salon?” Just kind of joking around – but we did it. You can see the gallery pictures on www.billyandsyd.com. It’s just great, very steel magnolias. It is a beautiful old Victorian house that we put our spin on. Well, Billy did, I don’t have the decorating gene. Billy’s the kind of person that walks in and says Tear that Wall down, put that up and I just go “ok.”

You’ve collaborated for years

SC: Yeah, close to 25 years

I was just thinking about this. I met him with Arianne Phillips, Madonna’s stylist, and I’m going to work with Ari who I haven’t worked with in, gosh, I can’t remember the last time I worked with Ari and Billy, all three of us. I’m going to do a fragrance campaign for Christian Audigier. The beautiful Guinevere Van Neesus for Numero with photographer Jeff Burton. I’m doing Numero with Ari, and I think Billy, or my friend Katy Young. And then I’m shooting Kathy Rodriquez, LA designer, and three models. She owns Resurrection Vintage stores, amazing stores. I’ve been doing her shows and campaigns and we’re shooting her for Vanity Fair.

With the traveling, how much time do you spend at your new shop? If people want to call up and book, what kind of schedule should they expect?

SC: Originally I was going to spend a week a month, but my house is done, I’ve got a new dog, and I’m getting to know family for the first time. So I’m really kind of here, and kind of loving it. I think this is going to be my base. I say that for now. I will always consider LA home. I was born in Santa Monica, my best and dearest friends are there, but I’m kinda loving Mississippi.

New experiences are good.

SC:I may be 500 pounds when I get out of here (laughs)

All of that southern comfort food

SC:Yes, all of that comfort food, fried which is my favorite. Fry it I’ll eat it.

Do you have a new favorite?

SC:Fried pickles.

Fried pickles?

SC:Yeah yeah , I love friend pickles. My dad always made them, and my mom, my mom moved to California and became my California beach girl and made everything out of a box. My dad fried everything. And down in Jackson, by Aunt Gertie’s house, is a great catfish place I’m in love with.

Do you actually fish yourself or just eat it?

SC:You know, I haven’t fished while I’ve been here,but I grew up fishing, I love fishing. We could walk to the lake. Kind of amazing, everybody should come to Mississippi and check it out. It’s not what everybody thinks. We get a bad rap here. And there’s some very stylish people. And the cool thing is, where we are, we’re about an hour and a half from Memphis. I’ve been getting people from Memphis, from Atlanta, from Nashville, from all over have been coming. Billy is very well known here and I’m kind of guilty by association.

Atlanta’s becoming the next hot beauty hub so I can understand the big traffic draw from there. What kinds of products are you using?

SC:I’m using everything that I love. I keep my backroom stocked with everything I like over the years. I keep (L’Oreal) Elnett Hairspray, I love Moroccan Oil, but we’re in this really small town and there’s not a lot of people who are going to want to spend money on Moroccan Oil, so business wise? It’s not a smart thing.

I love Paul Mitchell Super Skinny line, I love the serum, but you know, you can get it at the drugstore. So I’m not so focused on the product thing, I’m focused on what I use to achieve the look on women and then I tell them what to get. You know, you can get Elnett at Target! Aren’t you the one that told me? You did tell me that! I almost fell over, I was so excited.

Yes, you’re right (that was from a conversation in 2008. He’s got an good memory)

SC: I know who we didn’t talk about that I worked with this year – Tina Turner! That might have been the biggest highlight of my career. Little back-story: I never wanted to work with Ann-Margaret, Tina Turner or David Bowie because they are my favorite (celebrities). Tina Turner, I used to hitchhike to go see, by myself. Her music meant so much to me, and I didn’t want that rock star fantasy in my head to be blown. If they were jerks, I didn’t want to know it. Fast forward from age 15 when I used to hitch hike to, well, I just turned 55 this year. That’s a lot of years later. And I get a call to do her hair, and I’m like sure, why not. She was everything I wanted her to be. She had the (Rolling) Stones playing the whole time,

Were you nervous?

SC:No! Which is the cool thing about it. I’m old, you know? I’ve worked with the President of the United States. I’ve done Madonna’s hair. I’ve done a lot of work with nasty people, I’ve worked with amazing people, and when I was a mess, and younger, I would make myself sick being nervous. Things are so different now. You know what? I can do hair. And I go in and do my job.

I was nervous driving over but as soon as I met her she said “What do you think I need?” I told her and she said “You’ve done your homework” and I’m like, “Honey, I know every hairdo you’ve ever had” (laughs). She invited me to come sit on the couch, and I told her about all those times I went to see her as a kid, and what her music meant to me. It couldn’t have been more perfect.

I was talking about Paul Starr, and I hadn’t seen Paul for seven or eight years. He did her makeup, and so I got to spend two days with Paul. He passed away a couple of months later. It was a special memory, that whole job. Paul and I both loved her, and we both used to crack up and sing her songs, you know, lip sync with the little headphone sets. It was a full circle kind of thing.

You mentioned your resume, the names you can drop, yet you are so down to earth.

SC: It’s one of those things like at work, people are, “Well you’re really nice.” Well, why wouldn’t I be? I’m just a hairdresser. You know? It’s like most people think celebrities are going to be nightmares, but in fact, most are just regular people who happen to be famous.
Syd created the raven bob for George Michael’s video Father Figure

Now don’t get me wrong, there’s a lot of them that aren’t. But on the whole, there’s a handful of people who I won’t name, that I would never set foot in a room with again. But 85% of the people I’ve had the pleasure of working with. They‘ve been great and decent and really fun. You know, even the drugs, all that stuff, I wouldn’t change a minute of anything. Because it’s all made possible what is happening today, which is living my life, enjoying success and a million things to be thankful for.

For people trying to become stylists today, what are the challenges?

SC: I think everyone wants to become hair and makeup artists now. First of all, we have to go to the times we are in. It’s hard out there for everybody now. To put it into
numbers, without saying what the numbers were, in the 90’s they threw money at us. Stupid money. It was great to get, but crazy. You know, now they pay you for your job. It’s not excessive. It’s a very different time and I think what’s happening, not so much in big fashion, but, if you want to make a living doing catalog , there is always someone coming up that is willing to do it for a little bit less, and that is what I think people are doing. I think it’s a hard time in this industry. I know it’s a hard time for people in the film business, I know that for a fact.

I never was in the union, but I know people in the union and they are losing their benefits because they can’t get jobs to work enough hours to keep them. It’s not a good time anywhere, but I just think there’s a million people that want to do hair and makeup, freelance, celebrity stuff. And again, I don’t mean this the wrong way at all, but I think a lot more need to pay their dues. Let’s put it this way: people who I idolized before I had any kind of a name were Oribe and Garren and Danilo, who are still very famous, and there is a reason for it. Because they all do quality work. They are famous, they make top money, but they don’t slack on anything. They are new and they’re inventive.

You see a lot of people who are new and come on and they latch on – that’s the wrong term – but who get attached to one celebrity, but it makes their career big. But it’s just one look. Do you know what I mean? And I don’t mean that mean spirited at all. I just appreciate someone who’s worked hard and can do more than one thing. Which all of those people I named have proven over and over and over again. And there are a lot of others. Chris McMillan I think is very talented. There is a different person for every job. Sally Herschberger is incredibly talented. Sally’s great at one thing, Chris is great at another, Oribe is great at another thing, you know what I mean? I don’t know, it’s a weird time in the business. I’m just happy to still be a part of it.

What has been your favorite look?

SC: I’ve had a few. My favorite thing right now is in my salon. It’s huge, it’s almost wall sized. It’ – is the story I did for Prestige, the Queen Mary story – the Asian girl with the big white wig I made. Kathy Young did the makeup, my friend Paris Libby, who is now living in Hong Kong and is one of the editors of Prestige, was “Ok, we’re going to put a ballcap on her, and you’re going to need you to make a wig. It was one of those things where I didn’t have time to think about it and I just did it and did it and went “Oh my God, did I do that?” (laughs). And it’s absolutely my favorite thing from the past few years. I love the Pat Field Destination campaign. Tthere are a million other things but, I love stupid little things. Like giving Mariah (Carey) pigtails for the Dream Lover video. It completely changed her look without changing it. I love all my stuff that has a retro feel to it, you know that looks done without being done. I’m not about a blowdry. Even if I’m on the beach. The stuff I did with Chante and Cindy is great, but that hair is work. My first and only Vogue cover was with Chante, with Stephanie Seymour. It was my first job with Chante, we shot for British Vogue and that will always be a huge huge, well, you know, I had no idea it was for a cover. My agency called and said “The Vogue’s out, go pick it up” and it was the cover. It’s one of those moments. So I have some favorites. But right now it’s the Chinese girl. And it’s kind of hysterical in Mississippi. People come in and they go (in a southern accent) “I don’t wanna look like that!” (peals of laughter) I love it.

Thanks so much Syd.

SC:Thanks so much, it was fun and say hi to Billy, well, I’ll see Billy before you will I’ll see him Sunday.

Syd returns back to Los Angeles this week for a shoot with German Vogue.

Directors Cut: Bonus questions answered

1. Billy is such an important person in your life. Have you ever been involved on a personal level?

a. No no no never have been, never will be. He is my best friend.

2. There are always tough customers, the types of jobs you mentioned requiring babysitting. What is the best way to handle this type of customer?

The way I handle it is:
i. Smile
ii. Do your job
iii. Get your check
iv. Don’t look back

3. You are placing an open call here for Los Angeles based assistants. An incredible opportunity. What are you looking for?

SC: I need to find new assistants based in LA. Anybody listening in based in LA? I have been away, or when I work with Pat, I often work by myself. My friend Johnny Stumps works with me all of the time, but he’s a hairdresser in his own right, not an assistant.

I’m looking for somebody who knows what hot rollers are. Somebody that knows how to do something besides blow dry and flatiron, and I’m not being nasty at all. I just feel like a lot of schools don’t teach the old school things you need to know. Like I said, I learned so much from all of those women that taught me when I was very young coming up. Like Jerry Hall, she made me set her hair wet, and had a portable dryer. It’s all of that old school stuff, like everything I learned in beauty school – pin curls and finger waves. It is all stuff I use everyday.

I always love to meet a kid who’s hungry. I love new talent and ideas, which is how I learn, and is also exciting for me. If you show me something new – hey. I love that. That’s one thing that has been good working in a salon for a change. I have some people around me where I go “Hey, I’ve never seen that before.” Because usually when you are on a set, it’s you. You don’t get to watch other people work. When I did Pat (Field) for fashion week, her show, I think I had 18 assistants and it was so much fun watching everyone work. That’s what I want. I just want somebody that’s hungry, that maybe I can learn from too.

To contact Syd Curry about an opportunity to assist, or to book him for a shoot, please use one of the following contacts:

 


~ Hillary Fry / solessence

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Posted by on Jun 30, 2009 in Uncategorized | 0 comments

Interview: Renee Rouleau, Celebrity Esthetician 7/6 @ 6pmC

Renee Rouleau, celebrity esthetician, skin care expert and founder of her namesake beauty line & spas (voted #1 by Allure Magazine readers), joins in for a half hour segment discussing maintaining a luxury line, the current state of the spa industry, and her unique 9 skin types approach to skincare. She spent a portion of her childhood in Wisconsin, so we’re claiming her as a homegirl.

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Posted by on Jun 28, 2009 in Uncategorized | 4 comments

Interview: Makeup Artist Victoria Stiles

What is it like to live your dream as a makeup artist? Victoria Stiles shares the touching story of how she started, where she is today, and where she hopes to be in the future. We laughed, we cried. Read on:

Following is the transcript for the BlogTalkRadio interview with Makeup Artist Victoria Stiles.

At the end is a Bonus section, with three questions answered off-air.

Welcome to Solessence’s Fashion by the Lake on BlogTalkRadio. I’m your host Hillary Fry. Today we’re going to interview Makeup Artist Victoria Stiles. She has been involved in makeup artistry for events, celebrities, print, editorial, fashion, television and film since 1997, she’s pretty much covered it all. In addition she’s an editor at Beyond Beauty Basics, covering major events and launches. Let’s get her on the line.

VS: Thank you for having me

Just wanted to jump right into it and ask you: When you first got the makeup artistry bug, how did that go about? Did it seem like an attainable dream?

VS:When I was growing up in high school, I would always do my friend’s makeup. Robin, who is one of my very best friends, and who is still one of my very best friends, would always let me play on her face, and test out different products, and all that type of stuff. She would basically be my real life doll. Her mother sadly passed about 8 years ago. (Pause, clearing throat) I’m actually cracking up because (clearing throat) this was actually a very sad time for us. Her mother passed about 8 years ago from breast cancer, and she encouraged me to pursue a career in makeup. If it wasn’t for her, I really would never have thought to pursue the career.

So until someone mentioned it to you, it wasn’t even a job opportunity. It was just something you enjoyed doing.

VS: Yes. It was always something I enjoyed doing, and she just really encouraged me throughout the process, just said, “This is your craft. You know what you are doing, and people need to know.” (clearing throat) – could we take a break for one moment? I’m sorry…

Sure, of course. While you are gathering your thoughts, I just wanted to mention, going from that point and jumping ahead, you’ve received glowing reports on a shoot you did at the Pentagon with (actor) Gary Sinese. One thing that was mentioned was your integrity, your professionalism. You were working in 90 degreee heat which, with makeup in that kind of weather, is pretty challenging. It has been mentioned on that high of a level your work and your craftsmanship, and it’s beautiful to hear that it started with a friend, that she saw that in you.

VS:Yes, yes. Thank you, I’m a little bit more stable now. I just haven’t talked about that in a very long time, and just talking about that brought back a lot of warm feelings. I just remember her words of encouragement, and they’ve just stuck with me throughout all these years. Honestly, if it wasn’t for my friend’s mother, like I said, I would never have thought to pursue a career, and I’m very thankful to have those words in me. And yes, working with Gary Sinise at the Pentagon was very amazing. He is such a gracious actor, I mean, just what he’s done for the military. He’s got the band called Lt. Dan Band, and he will go overseas and perform and just really get the troops up and together, give them a spirit and everything. He’s a beautiful person.

You had this opportunity to work with him, and it started with someone mentioning that this is what you should do, but how did you actually turn that into reality? Did you know places to start schooling? Are you self-taught? Did you already know someone in the industry?

VS: I would say I am definitely more self-taught. I did not go to a professional school. Growing up, besides working with my friend’s makeup, I would get tips from fashion publications. I think I was the only kid in high school that had an actual subscription to publications like Vogue. I would sit on my bathroom floor and open the magazine and play with my makeup, whatever makeup I had, be it Covergirl, Wet n’ Wild. I would just go to town on my face and practice, practice, practice, and then I started practicing on my friend Robin’s face. So it was just studying the techniques handed down by pros that were printed in the publications, to actually studying the pictures, to taking that and practicing on my face. It was really the very first layer, the basis, to my makeup technique. From there I actually started work with MAC cosmetics and I was with them for about five years

Was this job at a mall?

VS: I worked at one of the freestanding stores (Tysons Galleria in Virginia) and I worked there for about five years. That was really a priceless opportunity, because working with the general public you work with all skin types, all skin tones, all ages, and it’s a great experience. You learn what products work for what skin types, what looks well on this skin tone, that skin tone, what works for this eye shape, that eye shape and that really helped to hone my skills. Through MAC they actually gave us some opportunities to work on larger productions, and I had an opportunity to work on a Cher production that was here at MCI center in D.C., as well as Missy Elliott. So they gave us some opportunities to branch out beyond selling products to consumers

When was the moment that you made the leap, you know, the point where you said, “I’m actually a bona fide makeup artist.”

VS:Well, when I worked with MAC, I had that experience under my belt, and I started doing freelance makeup in 2004, mainly for weddings. It was a couple of years of work with weddings, working on my own, that I started to branch a little bit more out to do more of fashion and beauty and commercial shots and stuff like that. I guess I thought, I came to the realization that this is my career and this is my profession, when I started working with some agencies who booked me out for jobs. I felt like a real, bona fide makeup artist, professional makeup artist, and I could handle just about anything.

Tell us a little about the different types of jobs you’ve had. How does it differ when moving from print to celebrity, or working with an agency?

VS: Being based in Washington DC there is a lot of commercial jobs. I’ve worked on anything from a Wal-Mart print ad, that type of commercial job, to visiting national publications like O Magazine, Glamour Magazine, who were doing basic lifestyle shots of people for articles. Then also television stations, both local and national. I’ve worked with ESPN, who was here for one of the games, and worked with Emmitt Smith and all of the newscasters for the actual segment of the show. There are also a lot of visiting celebrities, especially now with Obama in office – there are all types of events going on. It’s like we are now going to get a name, the Washington D.C, area. We’re now coming into our own and yes, we’re here and we can be hip and trendy too, we seriously can! So there are a lot of celebrity events here now and I get to work on a lot of those as well. (Editor’s note: Stiles was also selected as makeup artist for Deborah Norville for the Inauguration Day events)

Do you have a preference for the type of makeup you do?

VS: I love beauty makeup, and I love doing beautiful makeup with pops of color, so I’d say I like to do the fashion editorials, that genre of makeup. I don’t get to book that a lot here in DC. I find I have to travel to New York, which is fine. That would be my preference, but I enjoy doing the clean, pretty makeup for commercial. It gets a little more glammy for red carpet, it’s great. I like the more creative makeup, but don’t get to do that a lot here.

Do you have line favorites or do you mix it all up?

VS: I do have my favorites, my go-tos. I definitely mix it all up. I found a great resource to be able to mix it all up: The Make Up Show in New York. You get to see so many brands and talk to all of these vendors and play with makeup. I think I came back from that show with makeup swatches up to my elbows. The main brands I use, I love Face Atelier foundation. It’s beautiful, especially for print or beauty – that type of photography. It gives a nice skin look and a nice healthy glow. If I need more of a matte look, I obviously would go with something that sets with more of a matte finish, so I use Graftobian as well. Colors, I love pops of color like I was saying. Yaby Cosmetics, which is great (yabycosmetics.com). It’s based in Toronto. She has some new hues (the creator) and she’s also a makeup artist so she understands color. Also with drugstore brands, I love Max Factor Vivid Impact Lipcolor, that is one of my favorite lipsticks right now.

Max Factor?

VS: Max Factor Impact Lipcolor. I love!

But they’re leaving.

VS: That’s what I heard, what’s up with that?

They’ve actually been slowly pulling out of the market (read initial post here). I first realized it a while ago when I went into a store and they didn’t have the product and I thought, “What store doesn’t carry Max Factor?” The sales have slowly eroded. They are doing really well overseas; the founder was originally from Poland. It’s doing really well there but they figured they needed to cut their losses and just pull out of the US. But it’s incredible because Max Factor essentially founded Hollywood makeup as we know it, so to lose them is a big loss to (US entertainment and cosmetic) history.

VS: I definitely agree.

Stock up lady.

VS: (laughs) I plan on it.

Now, this is pretty exciting. There is something you’ve got out that shows your great use of color. You’ve got a fantastic book out. How did you get that started?

VS: Well, it’s a funny story Hillary. I just wanted a professional book to send to my clients, some of my ad clients and even my wedding clients, planners; just something they could have that they could put out on their coffee table, that my name would be on it, that it would be fresh on their mind. So I created a book on a self-publishing site called blurb.com, and it’s a hardback book, and it displays all of the poppy colors. I created this book and sent it out to some of my clients and blurb.com actually ended up putting up as one of their Staff Picks. I thought that was great. From there, a couple of makeup artists got together with me and said, “This is such a great book, we want to promote it.” They happened to be bloggers, started promoting it on their site, and its definitely grown. I didn’t even mean it to go in that direction. It was just a self-published book that I created for my clients and now people are buying it from blurb.com

It’s really nice because 1) it’s showcase your work, 2) it gives people an idea, a way to study your techniques, and 3) it’s just a beautiful book to have out on a coffee table.

VS: Yeah, the cover itself is one of my most striking shots. It’s the one I use the most for icons – I’ve been relating that shot to brand myself. The shot was taken by a very talented fashion photographer in New York, Jaime Nelson, and a lot of her work is, again, poppy stuff.

In terms of what is coming up ahead for people, what is trending in makeup?

VS: One thing that I noticed this February at (New York) Fashion Week for Fall 2009. You automatically think Fall/Winter you think really heavy makeup. It is actually opposite this upcoming season. It was very clean, very pretty, minimal makeup. I actually worked on two shows this past February, Alexandre Herchcovitch and Rad Hourani. Both shows were just clean makeup. Alexandre Herchcovitch did incorporate a little bit of color, just very light color on both the cheeks and the lips. More like a coral, a natural flushed hue. Rad Hourani, on the other hand, was just a very plain face, completely perfect. So the skin was perfected, emphasis on skin, nude colors. It’s an interesting look going into fall. Like I said, a lot of times when you go into fall you do smoky eyes you do vino lip shades and that sort of thing, but it’s definitely more clean this year. So that’s coming up.

So the coral is extending past summer into fall.

VS: It is. It is almost like coral is meshing into fall. I don’t know that it’s like rumors related to the “recession look”, you know, minimalist. I don’t think so. I think it’s just pretty, a pretty look.

Do you touch on skincare at all? You talk about the perfect face. It starts with skin. If your skin isn’t really up to speed, your makeup isn’t going to look that great. Do you have any recommendations?

VS: Yes. Although I’m not a dermatologist, I always encourage my clients to visit with a dermatologist to get a skincare regimen down. A basic skincare regimen would be cleanser, toner, and moisturizer. I love eye cream. I think every woman starting at the age of 19, 20 at the latest, should be using an eye cream. However, I don’t like using eye cream with alpha hydroxy in it – that pulls skin. I like more of a moisturizing eye cream. So, I encourage my clients to visit with a skincare professional, because you are exactly right. If the skin isn’t really smoothed out or the tone of the skin isn’t good, you put on more makeup. And the more makeup the heavier the look. It’s nice to start off with a fresh palette for optimal results with your makeup.

I wanted to ask about the alpha hydroxy. Does that mean you are against chemical peels?

VS: Not against chemical peels, just the alpha hydroxy in moisturizer. They are meant to pull the skin tighter, and I just think, just in my experience with it, it pulls the skin and then the skin will gently release over time. So you are constantly pulling and releasing, which makes the skin loose over time. So I’d rather just have a daily moisturizer when using skin care products, just a moisturizer without the alpha hydroxy around the eye area. Chemical peels are okay. I would say once every few months or so.

For people who are looking to become makeup artist, do you recommend involvement in professional organizations? If somebody is in Kansas, what are they supposed to do?

VS: Well, I really enjoy Michael DeVellis’ The Powder Group. They have Makeup Artist Summits all over the US. Maybe not Kansas, but they are a great resource for artists. They offer pro-to-pro, hands on, workshops. I actually took a workshop last October through the Powder Group at the Makeup Summit. I took James Vincent’s editorial beauty workshop, and going into it I thought, “Editorial Beauty! We’re going to learn all of these creative looks!” Y^ou know, more pops of color, maybe really dramatic eyeliner. He actually focused his editorial on clean makeup. Totally opposite of what I was thinking. But he incorporated some great products to highlight and bring forward the natural beauty of the face, and the end result, it was amazing. And he used very little makeup for it. I think I learned a lot through that, and I think any other artist interested in pursuing a career will learn through these artists, through these presenters through the Powder Group function. It’s a fantastic resource.

I think that’s a great recommendation. In speaking with Billy B, he’s done a lot of work with (Powder Group), speaking tours, and we were speaking about clean makeup. He said “Everyone wants to learn the crazy stuff, but clean makeup is sometimes the hardest thing to do. To really look like you have no makeup on takes a good hand.”

VS: It really does. It takes great precision. Some artists even use a magnifying glass to go over the face.

In terms of personal projects, what do you have coming up?

VS: I have a couple of personal projects coming up for editorial submission. I have shoots at Millbrook Farms. It’s a fashion shoot by a fantastic stylist that was handpicked by a photographer that I’ve worked with. This photographer I actually worked with in Paris last fall. I also have a lot of plans aside from makeup. I just have a love for blogging, and I really want to develop my blog, www.makeupartistbackstage.com. I started doing an insider’s look at beauty and trends, basically through my eyes, what I’m seeing behind the scenes. I’d really like to focus on developing more blog posts that give inspiring makeup artists a look at the industry, how to get into it, and more information on the actual process of everything.

That will be another great resource, and interesting to follow you on your trails too.

VS: It’s a fun and exciting roller coaster ride, but I wouldn’t trade it for the world. Can you project what you’d like to be doing, say, 10 years from now? Do you have anything specific?

VS: I would say, further down the line, I am based in D.C. and I would like to travel a bit more with makeup. I got a taste of it last fall working in Paris and I absolutely loved it and would like to travel more, experience more. I found that East Coast makeup is very different from West Coast makeup.

How so?

Victoria Stiles with Olivia Thirlby, “Juno”
VS: Just different trends with each. West Coast is high gloss and very sharp photography. East Coast, in New York it’s just this very clean, airy, pretty makeup, very romantic almost. So I’d love to travel a little more, learn a little more on techniques worldwide.

How would people go about booking you for a job?

VS: They can go through my website at www.victoriastilesmakeup.com , and I recently acquired www.victoriastiles.com . Either way they can reach me through my website. I have a contact form they can fill out as well as a direct email address.

~~~
Director’s Cut: Three Questions Answered Off Air


How did your opportunity come about for the Paris shoot?

VS:
A photographer I mainly work with, http://www.nicholasjbara.com, was hired
for the job to work with Melody Gardot. He suggested me to her and her label, Universal/Verve Music Group. I guess they liked what they saw, called me on the last day of NYFW SS09 and asked if I could get on a plane the next day.

Melody Gardot’s cd cover – Ad in London Tube

What is your personal skin and makeup routine?

VS:Minimal on both. I use a basic Cleanser, Toner, Moisturizer SPF 15, and Eye Cream — all from one of my favorite indulgences The Body Shop. Makeup, when I actually wear makeup myself, I use Face Atelier foundation, Graftobian cream blush, Liquid liner, Bad Gal Lash Mascara, and MAC Ruby Woo Lipstick.

Barring the new fall trends, if you could only highlight one, is it lips or eyes?

VS: Classic lipstick shades in true reds, burgundy, and coral.

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Victoria Stiles is giving away one of her books, “Makeup Artist”. For a chance to be randomly selected, please enter your name, using a valid email address, in the comment box below. Selection will be made July 1st, 2009.


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Posted by on Jun 7, 2009 in Uncategorized | 0 comments

Dream Stamina, Pt. 1: Shane &Shawn Shoes

Transcript from the Solessence BlogTalkRadio interview with Shane & Shawn Ward of Shane & Shawn Shoes and Boardroom Rock Stars.

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Hello and welcome to Solessence Radio. Today we (are talking about entrepreneurial) Dream Stamina, and featuring Shane and Shawn Ward of Shane&Shawn shoes. The second guest is Marc Paez of ManGlaze Nail Polish. But first up we’ve got Shane & Shawn. Let’s get them on the air.

S&S: Thanks for having us.

Thanks for being on today, how are things

S&S: Really good, just making things happen in NYC and happy to be on the radio

Excellent, well I know you’ve got some big news here to share, but first let’s give people an idea on your background. You started off with DETNY, correct?

S&S: Absolutely. My brother and I are originally from Detroit. We went to the University of Michigan, and right out of college (this is Shane by the way)> I started designing shoes for Adidas, for four years, and then Shawn was working at Chrysler. After four years we decided to move to New York to design our own shoe collection, and we decided to call it DETNY, which is a combination of Detroit – New York. The whole concept behind all of our shoes is that we’re taking our expertise and designing functional, super comfortable, athletic shoes in the athletic shoe industry and combining it with our sense of style – which is really hip, cool stylin’, so people out there who don’t think that really hip, beautiful fashion can be comfortable, then they’re mistaken, as you can find out with our brand.

Patented Memory Foam Comfort System

Right and that’s a really interesting combo to put together. You guys really do have some very sexy shoes, and they’ve been seen all over – red carpet, premieres – you’ve really hit the celebrity circuit. From there, you went on to Shane & Shawn Shoes, and, is that a departure from DETNY?

S&S: DETNY was our sport shoe, and all of the ladies told us “you have to design some really cool, sexy heels that are also comfortable,” so when we started making dressier shoes we called them Shane & Shawn. After having DETNY and SS together for about a year, we decided to make everything together to make it seamless and easier and started to brand ourselves. So everything is now SS, whether it is a sport shoe or stilettos.

Why don’t you name some locations where SS can be purchased?

S&S: Right now you can go online at ShaneandShawn.com, Macys NY. We also sell at Zappos.com, Shoes.com, Amazon.com

That’s a pretty good lineup. You know, even though you’ve got the background with design, and the experience, it is still a huge thing to launch your own company. What gave you the guts to do it?

S&S: That’s a great question, because, you know, a lot of people do see my brother and I on TV, in magazines, hear us on the radio – and they only see the glamorous part of it. But actually, starting your own venture, whether it’s in fashion, or whether you want to start your own restaurant or consultancy, it’s actually pretty difficult. You need to make sure all of your ducks are in a row, and I think what really gave us the faith was the fact that we’re both extremely young, we were confident that we would be successful, and we always felt that if we did fail, we could always go back and get a 9-to-5. But without family and a whole lot of responsibility, we felt like it was going to be a great time for us to do that.

So, you had factored in the failure portion as well – and it was still worth it?

S&S: Yeah, definitely. I mean, if you don’t try, you don’t know whether you’ll succeed or fail, and we had enough nerve in us, or were naive enough, to say “Go ahead, let’s go after it”, and it has been great so far. We’ve been full time entrepreneurs, right now, for 6 years, and we’re very, very happy. We tell this joke that if we do fail, we can always go back and live with our mom and she would be the happiest person on the earth if that happened.

Now you mentioned your mom, and you guys are pretty active on Twitter. She has joined you now.

S&S: Yeah, my mom, she’s retired and looking for cool things to do, and we actually set up the account for her and she’s just been hard core in love with Twitter. It has just opened up a new world for her and it’s really doing a cool thing connecting her with a younger generation. The whole idea came about, being her sons, we always received her words of wisdom through text messages, and her cooking tips, and we felt instead of her having to email all of us individually, this would allow her a greater audience and allow others to get some of that uplift that we get on a daily basis. And other people have definitely gravitated towards her, so it’s been fun for her and fun for us as well.

Well she’s really warm, and that comes across. It’s amazing how tight knit of a family you are. Do you have other members working in your company as well?

S&S: Right now we have a cousin so we do have some family, which is really great, but we did have our sister and one of our brothers really active when we first launched the collection.

Now jumping back a bit, you are primarily in the US?

S&S: Now we’re primarily sold in the US, but we do have a couple of accounts in Columbia. That’s really great for us. We do see ourselves as an international brand, and we are in the process of talking to several distributors in Europe.

And as far as your line, who is the contact if someone is interested in checking it out, picking it up for his or her store?

S&S: If someone is interested they should check out www.shaneandshawn.com and also if they want to email they can email at info@shaneandshawn.com

And guys, I feel like we’re sort of racing over the shoes, but can you tell me what’s coming for your Fall line?

Sneak peek Fall ’09 – Aqua Marine Mary Janes with Ruffled Satin Trim
S&S: Absolutely. This fall collection is one we’re really excited about. The whole theme is to go more natural, and when I say more natural I mean kinda quieting down the whole bling aspect of the collection and brining in more natural leathers so that the pieces and all of the ornaments and leathers and suedes can be used with multiple outfits, so it is not so specific to the shoe. We have a few booties in the collection that are going to be marvelous. We actually, in our women’s collection, named a shoe after Sherrie Shepard. We found out she’s a big fan and it is a really beautiful bootie that is suede all over with a really cute textile collar. And in the men’s shoes, we have some rock ‘n roll boots that are going to debut and we def think catch everyone off guard. It’s combining really rugged details you’d find in a workman’s boot, but in a sleek European shape.

That’s really interesting [thinking of times I’d worn Caterpillar boots as a statement, but wishing they could be tough and less construction].

S&S: And also keep in mind, stay tuned, because we launched a very small collection of handbags this past spring, but this fall, in August, we are launching the full line of handbags. So watch out, they’ll be really hot.

So they’ll be available in August?

S&S: Yes.

Are you showing anywhere?

S&S:Yes, we’ll be showing at the WSA show in Las Vegas, July 31-August 2.

That’ll be great, I have heard about those bags. That’s pretty exciting; you are expanding, going new directions. But the biggest thing is that you have just launched this huge, consulting portion of your business – Boardroom Rock Stars.

S&S: (laughs) Yes, this is great. We are really, really excited. It’s a cool name. We basically saw a need out there because there were so many people, whether they were students, or 30 something, or 60 something, they were contacting us asking “How did you guys get started?” , “How did you write your business plan?’, “I want to start a business.” Then, when the whole recession hit, there were so many people who were left without jobs, who really started thinking, “I need to not rely on a 9-5 anymore” and they started to contact us. So it was kinda like great timing, because we’d been getting all of these requests, and we found out there was really no where out there where people could go to learn about entrepreneurship and still relate to the people that were presenting to them in a cool, you know, fun way. So we just launched Boardroom Rock Stars, and it is basically where aspiring business owners and entrepreneurs can come and learn how to launch different companies. And Shane and I are not going to be the only ones having courses on our site; we’ll be having many, many other experts coming on, doing online courses, we’ll have different academies, we’ll have 24 hour entrepreneur packages where people can come and email us any time, day or night and they’ll get a response within 24 hours. We’re really, really excited and check us out at www.boardroomrockstars.com

You’re also not necessarily worried about competition; you’re actually offering a course for people who want to start their own footwear line.

Sketching out ideas for 2010

S&S: Yeah! The thing is there is room for everybody. When we first started our own footwear line five years ago, we had two mentors who had shoe companies who helped us day and night. You know, they gave us detailed contacts, they gave us their PR firms, they gave us everything they knew, and we feel the same way about the next generation of shoe designers. It’s that, there is room for them – they may end up being competition, but there is room. And if you have good product, quality product, and you market yourself right, you’ll be successful no matter how much competition is out there, so we embrace it and we want to share the knowledge.

Where do you recommend people start on the Boardroom Rock Stars, as you have different ‘academies’ as you are calling them.

S&S: Yeah, there are different packages, and I think a really good way is to search the courses section and see if there’s something there that is actually in the field you’d like to know about. But we’re going to be adding two new courses every week. If there is nothing there, I would definitely recommend signing up for 24 hour entrepreneur, which will allow them, that’s a monthly package they can purchase, they can email us anytime and we also get on the phone every now and then with them. And the cool thing is we’re doing student discounts, so if someone is in undergrad or grad school and they really want to get a head start on the competition, we give them a nice discount on the subscription. So I would say check out the courses page and check out 24-hour entrepreneur as startup packages.

Do you see people joining up in NY to meet you or keeping it all online?

S&S: Oh absolutely. We not only have people in NY reaching out to us since we launched today, but there are people on the east coast in general, some in DC, that want to meet up with us in person and take on that whole Shane and Shawn academy. So we’re seeing it all today, the feedback coming in at a great rate.

I think that’s actually valuable. We touched briefly on your background, but one amazing thing to note is that you hit your $1 million mark in your third year, so you really do have a good track record behind you. You see a lot of people just starting up consulting services, but you do have the experience there.

Shawn and Dean of University of Michigan Engineering – Alumni Awards – Top 5 in the US

S&S: Thanks. You know, we weren’t born with a silver spoon, we’ve built our company from scratch, and I think that’s what we’ll be able to relate to everyone. If someone is out there thinking maybe they can’t accomplish or get to a million dollar business because maybe they didn’t have a silver spoon, we tell them that’s not necessary. We tell them if you have hard work, a great business plan and great mentors, you can make it happen. And even if you do have a silver spoon and you do have a lot of funding, you still want to be as frugal and efficient as possible. You just don’t want to start throwing money around. No matter what background you’re from, we’ll be able to give you the right tips and right information to be successful.

Do you have any additional news you wanted to share about what’s coming up?

S&S: Shawn and I are working on a collaboration with another footwear company so that we can basically offer the styling and the function that you get with the Shane and Shawn collection but at a more affordable price for the masses. That’s something that people on Facebook and Twitter can definitely be in the know, over the next couple of months, or when we launch.

Do you have a name for the line yet?

S&S: We haven’t worked up a name yet, that’s something we don’t want to say now

I wanted to talk about your MADE episode for MTV

S&S: Yeah that was a lot of fun

You guys look sharp – always.

S&S: Thank you.

You were a good choice. How did that happen?

S&S: Well, someone from MTV productions contacted our publicist and asked if we were interested in making over a young guy in Phoenix, Arizona into a ladies man. Not making him over just psychologically, but with his fashion sense. They thought it would be great, and they brought us out there, it was a 5-week process and we had a lot of fun. I mean this guy, he wasn’t the most fashionable guy in the school, he froze up around the ladies, we def worked on his confidence, and we put him through like a boot camp basically, of being ready to talk to the ladies at anytime. We gave him a nice makeover, hair, eyebrows, he lost 20 pounds because he was overweight and we got him into a nice workout regiment. It was so much fun and I think the episode couldn’t have come off better.

Shane and Shawn with Lydia Hearst
Well now how did you guys get so smooth?

S&S: (laughter) You know what, I think it’s a matter of my brother and I; we grew up in a big family. We have two older sisters, tons of cousins, our mom is really special in our life, and I think that has a lot to do with being confident and being able to express yourself.

You’re so good. Like I said, you’re really inspiring and, it’s nice to have good role models around, you know?

S&S: Absolutely.

Well thanks again, loved having you on and good luck to you guys.

S&S: Thank you so much for having us, and keep in touch. Let’s do it again.

You can add them at Facebook, and follow Shane and Shawn and Boardroom RockStars on Twitter. If you’d like to chat with mom and read words of inspiration, follow her here.

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Posted by on Feb 2, 2009 in Uncategorized | 1 comment

BlogTalkRadio – Nadine Haobsh

The episode made “Today’s Pick” list

I was on a Theraflu high, but Nadine Haobsh came through loud and clear! Enjoy this insight into her life & book. Leave a comment for chance to win a copy. There is a silent delay before the interview begins

“Confessions of a Beauty Addict” is available at Barnes & Noble and Amazon.

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Posted by on Jan 27, 2009 in Uncategorized | 1 comment

Confessions of a Beauty Addict : Book Giveaway – 2/2/09

There is a silent delay before the interview begins
Join in to chat on February 2 as Nadine Haobsh dishes about life as an author & a beauty expert – and get a chance to win a copy of her brand new book! “Confessions of a Beauty Addict” dropped January 27, and Nadine will join us from the east coast where she is on book tour.

Nadine Haobsh is a former beauty editor and author of the popular beauty blog “Jolie Nadine.” She works as a marketing consultant, has written for Lucky, Cosmopolitan, the Huffington Post, and the New York Daily News and regularly appears on television as a beauty expert.

See Nadine in person: Tour dates/locations

Friday, January 30th 3:00PM: John Hopkins, Baltimore, MD

Saturday, January 31st 2:30PM: Tidewater, Norfolk, VA

Tuesday, February 3rd 5:00PM: Fashion Institute of Technology, New York, NY

Wednesday, February 4th 5:00PM: Yale, New Haven, CT

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